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Meta platform keeps making various changes and updates in the past few months, so it may have been hard to focus on the key element for your business, in running ads and maximizing your audience reach across social apps.
In order to fix that you need to make sure that you know where your specific audience is most active, rather than chasing the latest trends and changes, feed into one another, as user migrations lead to new opportunities, new ad tools, etc.
Thus, with the holiday period coming up, it is important to focus on the platforms that work best for your business and generate the best response. This new overview of Facebook Ads Manager could be timely, if not hugely in-depth.
With Ads Manager you can run ads on Facebook, Instagram, Messenger, or Audience Network. Ad’s manager on Meta is an all-in-one tool for creating ads, managing when and where they’ll run, and tracking how well your campaigns are performing towards your marketing goals.
With the Ads Manager app for iOS and Android, you can also keep an eye on your campaign progress on the go. Wherever you are, you’ll have the power to create and edit ads, track their performance, and manage ad budgets and even schedules.
The below guide (infographic) created by the Meta team provides basic tips on how to maximize your use of Facebook ads, and it could be a handy reminder of the need to understand your social media ad fundamentals, as opposed to jumping onto the next trend.
Learn more about Facebook Ads Manager here.
How to drive results with Ads Manager:
Tip 1: Prepare your ads a few days before you want them to publish. This extra time allows Meta’s ad review process.
Tip 2: Let your ads exit the «learning phase» before editing them. This lets the ads system find the best audience for your ads.
Tip 3: Choose the right ad objectives for your business goals to get the best results from your campaigns.
Tip 4: Use the measurement tools to learn what messages, services, and products resonate with your audience.
Tip 5: Test out different ad creatives, ad placements, and audiences to learn what works best for your business.