Twitter: The X Era Gets Underway at the App Formerly Known as Twitter

Twitter changed its name. The X era is now underway, with Twitter changing its name to X, and various Twitter elements now slowly switching from the well-known bird icon to the new X moniker, which was created by a fan, and which Elon Musk says is an interim branding measure.

Our headquarters tonight pic.twitter.com/GO6yY8R7fO

— Elon Musk (@elonmusk) July 24, 2023

The new X icon is now appearing in various places within the app. For example, on the desktop, the Twitter bird icon in the top left is now the new X. The sign-up screen has now also been changed to the X logo, though still with Twitter colors.

Those are set to change too, with Elon looking to make black to the focal scheme, but it looks like it might take a while for all of the tweet and bird references to be removed from the app.

Thus, the change of the re-branding was made in a rush as the new lunch it’s clearly not ready for a full launch.  Further, some noted that this is a new way that Elon, works by pushing his teams towards difficult-to-meet goals, in order to make things happen faster, even if the end result isn’t perfect.

Most probably this is a concern when you’re dealing with rockets and self-driving cars, but in Twitter’s case, it’s led to more half-finished ideas and concepts rolling out, which generally work well enough, in most cases, but aren’t very polished, or fully functioned yet.

In addition to that, the counter would be that the previous Twitter management played things too safe, which saw many updates held back for months, even years, as they tested and considered each aspect.

Twitter, or now X, is certainly now shipping things faster, but it’s actually not shipping any new ideas, as such, with all of the concepts and updates that Musk has overseen at the app thus far being previously experimental Twitter concepts, that Dorsey and Co. had opted not to launch in their current state.

Now Elon has had no such qualms and pushed out a range of updates, including creator subscriptions, long-form articles, keyword targeting for ads, and various other tweaks, all of which were under consideration before he arrived.  Most of the actual new elements, like job listings and video calls, are just now being launched, so currently we’re only just beginning to see the real X innovations, which could make this a good time to update the name.

Further, Tesla certainly ships a lot of software updates, gradually updating elements as they can. Maybe now is the time to officially cross Twitter over to mark that shift. 

Also, there is a theory that this is a move to separate some previous Twitter from its new process, which if we see it in legal terms could have implications for payouts, corporate filings, and more. The legal technicalities are complex, but it could be that by changing Twitter to a new entity, Elon and Co. might then be able to legally separate the two eras of the company, which could be helpful in some contexts.By becoming X may help to force a renegotiation of certain contracts, and maybe that could be the actual motivation for the rapid re-brand, related to some pending timeline on a legal front.

Elon Musk decided over the weekend that the time had come to make his long-held X vision a thing. The new X branding becomes the default in all aspects. Essentially, Twitter is no more, and soon, your app icon will become an X, you’ll go to X.com to log in (which you can do already) and everything will shift into a very Elon-centric era for the app formerly known as Twitter.

Source: Social Media Today
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