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18/02/2024YouTube has announced a range of new music remix options for Shorts (clips), which came out right after TikTok lost its access to tracks from Universal Music due to a payment dispute.
As you can see in the example above, YouTube users now can tap the “Remix” button on any music video clip within the app, and automatically it will take them to the Shorts composer, where they can choose from four different options for creating their rendition of an accompanying clip.
The four Remix options include:
- Sound – Take just the sound from the video and use it in your Short
- Collab – Create a Short right alongside the video, so you and your friends can do the choreography side-by-side with the artist.
- Green Screen – Use the video as the background to your Short, so you can film your real-time reaction to your very first listen.
- Cut – Can’t get over a specific scene from a music video? Cut that 5-second clip and add it to your Short so you can relive it as often as you like.
Here’s how the process looks and sounds in video form:
The new YouTube process adds another way for users to engage with their favourite tracks and artists, while also leaning into music-sharing trends within short-form clips.
As noted above, also coincides with the reason TikTok lost access to a heap of tracks due to a dispute with Universal Music, which has also seen many users lose audio in their previously uploaded clips. Given the critical role that music plays in the app, that’s been a huge blow for many creators, but now, YouTube’s looking to fill that void with the new remix option.
Here we also need to note that YouTube has an active agreement with Universal Music, and it was a point that the platform wanted to highlight in their announcement for the new remix options.
“On YouTube, you can watch the music video on repeat, check out other Shorts that have been created from the same song by fellow fans, and discover deep catalogue cuts from your favourite artists and relive those moments by remixing them as your own. All of that can happen in one place and it’s ONLY on YouTube!”
To sum up, currently, YouTube has a key advantage, in terms of the use of music, and it’s looking for ways to push that with these new tools, and in addition, it will make shorts a bigger consideration.
Source: Social Media Today
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