Snapchat Announced New Partnership with Fospha to Provide More In-Depth Campaign Analytics

Snapchat has announced a new partnership with digital measurement platform Fospha which will facilitate more advanced tracking of campaign performance within the app.

Snapchat stated that:

“[The partnership will] help marketers measure the impact and effectiveness of their Snapchat campaigns, with an emphasis on cross-marketing ROAS. Fospha leverages a combination of Multi-Touch Attribution (MTA) and Media Mix Modelling (MMM), to model for the impact of clicks and impressions throughout the full marketing funnel.”

Fospha will provide additional and third-party verification of Snapchat’s campaign metrics, with more in-depth data, based on their advanced tracking tools to better inform strategies.

This new partnership was designed to help marketers transition away from cookie tracking, and in addition to help them to take the next phase of digital attribution, with more privacy-aligned data tools to measure broader performance.

Also, Fospha has released a new data report on ad performance, which found that Snapchat has become a key growth channel among its clients. Per se, the Fospha team has a solid handle on key growth metrics for Snapchat campaigns, which it will now be able to apply to new clients.

Further, Fospha will be added to Snapchat’s partner listing, which now includes more than 70 organizations that can assist with Snapchat’s ads strategy.

If you are a marketeer or a content creator who wants to maximize Snapchat ads efforts, this new partnership could be worth having a look at.

You can learn more about the new partnership between Snapchat and Fospha here

Source: Social Media Today

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