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Are you looking for ways to grow your social media presence and you want to learn how big accounts have gained effective social media growth?
This could help – Angie Gensler shows us how to do it, headache and hustle free. Angie Gensel is a social media advisor and she helps small business owners to grow their social media presence. In her blog post AngieGensler.com she shared an infographic with 10 proven strategies for effective social media growth.
She dived into several key strategies that can help you effectively grow your brand’s reach on social media. If you follow her infographic, you’ll learn how to develop a cohesive brand identity, engage with your audience, utilize hashtags strategically, collaborate with complementary brands, enhance customer service efforts, and share valuable content regularly.
Below we will have a look at a few of them:
1. Develop a Cohesive Brand Identity
A cohesive brand identity is vital for attracting and retaining social media followers. Consistency in visual elements, tone, and messaging across all platforms can help you create a memorable impression on your audience while reinforcing your brand values. Thus, in order to achieve this consistency, you need to focus on using consistent colors, fonts, and logos and maintaining a unified voice and tone in your content. Gensler suggests that you need to use consistent colors, fonts, and logos. Your brand’s visual identity plays an important role in how users perceive your business on social media. If you use consistent colors, fonts, and logos across on all of your social media profiles and content pieces, you’ll be able to establish a strong presence that will help build trust with potential customers.
Here are a few tips when selecting and creating your brand visuals:
- Select a color palette that represents your brand personality.
- Pick one or two complementary fonts for headlines and body text.
- Create high-quality logo files in various sizes to ensure they look great on any device or platform.
2. Engage with Your Audience
You need to actively engage with your audience, you can create meaningful connections and conversations that will help grow your social media following. By inviting connections and conversations to your posts, you can increase engagement rates, foster a sense of community, and create lasting relationships with your followers. It’s important to remember that when you decide to engage on social media you need to respond to all comments quickly, ask open-ended questions in your posts, and thank your followers for user-generated content and shares.
Remember, that you need to respond to comments within 24 hours. A quick response time shows that you value your audience’s input and are genuinely interested in their thoughts.
You need to aim to reply to comments within 24 hours, as this demonstrates attentiveness and helps maintain an active presence on social media platforms. You can also use tools like Agorapulse to manage multiple accounts efficiently. Additionally, you can ask open-ended questions in captions. When including open-ended questions in posts and captions you encourage users to share their opinions or experiences related to the content. This will promote involvement but also it going to give you valuable feedback on what your desired audience finds appealing.
3. Utilize Hashtags Strategically
Using hashtags is essential, and it can help you expand the reach of your content beyond just your current followers. Consider creating brand-specific hashtags that resonate with your target audience while also incorporating popular industry-related tags.
In order to do that follow these tips:
You need to research trending keywords that are related to your niche and find the best hashtags for your posts. Tools like Hashtagify, can help you identify popular and relevant hashtags that will increase visibility for potential customers.
Also, another way is to encourage branded hashtags, try to use unique hashtags specific to your brand, and encourage users to include them in their own posts when sharing content related to your products or services. This gives your followers a sense of unity and also enables you to keep track of any user-generated material connected with your brand.
If you want to encourage the use of branded hashtags, you need to incorporate some of these ideas into your marketing strategy:
- Launch a contest where participants need to use the branded hashtag on their entries.
- Offer exclusive discounts or promotions for those who share photos using the branded hashtag.
- Feature user-generated content on social media channels by reposting images with proper credit and using the branded hashtag as part of an ongoing campaign.
- Use Popular and Trending Hashtags
This will help you broaden the reach of your content and increase engagement among users already interested in topics similar to yours. Ensure that any hashtags you use are relevant to the post so you don’t come across as spammy or inauthentic.
4. Collaborate with Complementary Brands
Working together with other non-competing companies through joint campaigns can be a great way to increase your social media presence. This can generate exposure for both parties involved, as it allows you to tap into new audiences who share similar interests.
Below, Angie Gensler explored how you can identify potential partners and she points out some ideas for successful cross-promotions:
Start by researching businesses that target a similar audience demographic or have overlapping interests with your own brand. You can use tools like SimilarWeb to discover related websites and their social media profiles. Once you’ve identified potential partners, reach out to them with a proposal outlining the benefits of working together and suggesting possible collaborative projects.
Also, you can suggest to other companies to co-host giveaways or do live events together. Partnering up for a giveaway, for example, is an excellent way to increase engagement and attract new followers from both brands’ audiences. By collaborating with complementary brands, you can increase visibility for both parties involved and reach new audiences. By working together on joint campaigns, you can generate exposure for both parties involved while growing your social media following organically.
5. Enhance Customer Support
Integrating customer support into your social media efforts allows you to address concerns quickly while showcasing transparency and responsiveness toward customers’ needs.
This can lead them to become loyal fans. To achieve this, follow the below practices:
- Make sure to keep an eye on your direct messages and mentions across all social media platforms. Responding promptly to questions or complaints shows that you value your customer’s opinions and are committed to providing excellent service.
- In addition to addressing negative feedback, it’s essential also to highlight the positive experiences of satisfied clients. Share their testimonials, reviews, or user-generated content (UGC) as a way of demonstrating the quality of your products/services and fostering trust among potential followers.
- Set aside time each day or week dedicated to checking and responding to incoming messages and comments on all your social media channels, ensuring nothing slips through the cracks.
By focusing on customer service efforts within your social media strategy, you’ll improve the overall experience for existing followers but also attract new ones who appreciate a responsive and attentive brand.
6. Share Valuable Content Regularly
It is very important that you regularly share valuable content. Sharing informative, engaging, and quality content is essential for keeping your existing followers interested. By offering a mix of original and curated content such as articles, videos, images, etc., you can provide value in the form of entertainment, education, inspiration, or motivation – whichever combination works best depending on the specific goals of your business.
You need to create a content calendar and plan your posts. A well-organized content calendar helps streamline your posting schedule while ensuring that you maintain a consistent presence across all platforms. A content calendar enables you to plan ahead for key dates and events in your industry, allowing you to craft quality posts that fit into your marketing strategy.
You can learn more here: https://angiegensler.com/
Source: Social Media Today & Angie Gensler.com
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