LinkedIn has introduced Premium Company Pages

LinkedIn is officially launching its new Premium Company Pages, aiming to attract more SMBs to its expanded business profile offerings. The development of LinkedIn’s Premium Company Pages has been ongoing for several months, with a focus on increasing subscription revenue by providing incentives for brands to enhance their presence within the app. Now, LinkedIn is rolling out this option more widely, introducing several intriguing elements.

Firstly, Premium Company Page subscribers will have the ability to enhance their presentation and toolset within the app, leveraging a variety of new options designed to promote their businesses effectively.

In addition, LinkedIn Premium Company Pages offer custom CTA buttons to facilitate lead generation, the ability to automatically invite individuals who engage with your company Page or content, insights into Page visitors, testimonial displays, access to AI-powered writing assistant tools for posts, and additional features aimed at enhancing business promotion and engagement.

LinkedIn is also expanding the features available for Premium Company Pages, including the capability to display rich media and reviews directly on your business profile through a new section called “Services Showcase.” Additionally, LinkedIn is introducing a “Request Services” custom button aimed at generating leads directly linked to your business page.

Premium Business subscribers will also receive increased alerts for quote requests from searchers, and their member profiles will be featured in more prominent areas. As for LinkedIn updates, artificial intelligence continues to play a significant role:

“With Premium Business’s unlimited search, you can find and reach potential business leads with custom invites, attach unlimited messages to connection requests, and use InMail to directly reach prospects through multiple channels. With the help of A.I., subscribers can save time getting started on a draft to a new potential client and edit drafts they’ve written with A.I. to increase their chances of hearing back.”

LinkedIn and its parent company Microsoft are fully committed to artificial intelligence, and it’s no surprise that they’ve found another way to integrate generative AI tools to enhance connectivity within the app.

Currently, LinkedIn’s Premium Business subscription starts at $99 per month, with discounted rates available for annual payments.

While $99 per month may seem substantial, if you’re generating leads through LinkedIn, the investment could prove worthwhile. These enhancements offer additional avenues to leverage the platform and amplify your presence.

Ultimately, the decision hinges on your business goals and where you derive value. If LinkedIn plays a pivotal role in driving leads for your brand, it’s worth evaluating the benefits.

LinkedIn has begun rolling out Premium Company Pages and anticipates global availability by the end of July.

You can find more information about LinkedIn Premium Company Pages here

Source: Social Media Today

Find more information here: http://bit.ly/2BPQn38

For more information contact us at: [email protected]