PROFESSIONAL TRAINING

PROGRAMS & TRAINING 

360 CHARTERED PR CONSULTANTS

SOCIAL MEDIA MARKETING STRATEGIES

Theory, Strategy & Practical Tools for Personal, Business, and Advertising Use

This course equips participants — from beginners to marketing professionals — with a comprehensive understanding of how to leverage social media for personal branding, business communication, and advertising. Through strategic insight and hands-on practice, you’ll learn how to make each platform work for your specific objectives.

Course Overview


Social media is no longer optional — it’s essential. This programme explores how platforms like Facebook, Instagram, YouTube, TikTok, LinkedIn, and Twitter can be used effectively to reach, engage, and influence audiences.

Whether you’re launching a campaign, managing an online brand, or preparing for a career in digital marketing, this course will help you develop the practical skills needed to succeed in today’s digital landscape.

Key Learning Outcomes:

  • Understand the different purposes and functions of social media in personal, business, and advertising contexts.

  • Learn how to align social media efforts with overall marketing goals.

  • Gain strategic knowledge for content creation, audience targeting, and campaign measurement.

  • Build job-ready skills with real-world tools and platform experience.

  • Understand how to integrate social media with broader digital strategies such as SEO and PR.

Learning Objectives

By the end of this course, participants will be able to:

  • Develop goal-oriented marketing campaigns across major platforms.
  • Define target audiences and buyer personas for more precise messaging.
  • Create a Facebook Page and run a promoted post campaign.
  • Use Meta Business Suite’s Audience Insights for data-driven decisions.
  • Understand and apply the basics of paid and organic marketing on YouTube.
  • Set up a YouTube Channel and explore YouTube Studio Analytics.
  • Create a Professional Instagram Account and run a boosted post campaign.
  • Explore third-party analytics tools to refine campaign strategy.
  • Produce TikTok content using in-app creation tools.
  • Use TikTok Analytics to better understand engagement metrics.
  • Develop a Twitter style guide and create promoted tweets using Twitter Ads.
  • Explore fundamentals of influencer marketing and evaluate macro- and micro-influencers.
  • Understand platform-specific strategies for Yelp, Pinterest, and LinkedIn.
  • Learn social media management fundamentals, including budgeting, planning, and reporting.
  • Discuss future trends in social media and how to continually develop as a digital marketer.

Duration: 10 Months
Level: Taught at Masters level

Accredited by:

Trainers

MARCOS KOMODROMOS

SHORT CV

Dr. Marcos Komodromos is an Associate Professor in the Department of Communications at the University of Nicosia. He is a Chartered PR practitioner (Ch. PR) and a member of the Chartered Institute of Public Relations (CIPR) in Great Britain. Dr. Komodromos holds dual Master’s degrees in Communication and Management, and he earned his PhD in Business Administration, focusing on organizational justice, trust, and organizational change management. Currently, Dr. Komodromos consults on strategic corporate communication, digital media and social media strategy, and marketing communication for organizations in Cyprus and internationally. He is also a certified trainer and coach, specializing in marketing communications, digital marketing and social media, leadership, media training, and management. Dr. Komodromos has an extensive publication record covering digital media and communication, public relations, organizational justice, organizational trust, marketing communications, change management, internal communication, and corporate social responsibility. He currently has over 30,000 hours of training experience.

MARIOS VASSILIOU

SHORT CV

Experienced Digital Communications Manager and Associate Lecturer with a Master of Arts in Digital Communication and Media/Multimedia from the University of Nicosia, achieving a 3.8 GPA and recognition as a Dissertation of the Year candidate.
Since 2016, he has led numerous digital strategies at 360 Chartered PR Consultants, focusing on enhancing brand visibility and engagement through innovative social media campaigns for Cypriot and International clients. In parallel, he is a lecturer at UCLan Cyprus and SocialSpace Academy, designing and delivering courses in communications, marketing, and digital media. His scholarly work includes a publication on digital technology in marketing, emphasising my commitment to applying academic insights to practical marketing strategies. He currently has over 3,000 hours of training experience.

MODE OF DELIVERY: ONLINE

LIVE ONLINE TRAINING SESSIONS: 4 (2 HOURS/SESSION)

INSTRUCTION LANGUAGE: ENGLISH

ASSESSMENTS: 4

LEARNING MATERIAL (incl. in the cost) : Lifetime access (updated every year) to the e-textbook (MUJO LEARNING SYSTEMS) & training360.moodlecloud.com during the course period

DURATION: 8 WEEKS (training360.moodlecloud.com)

Course Start Date:  Pending

Course End Date:   Pending

COST: 550 EUR per participant + VAT (prepaid)

For more details please contact us.

Having Question or Interested in Learning More?

Rated 5 out of 5

Testimonials

  • Participating in the professional PR Diploma, offered from CIPR, UK, has been an incredibly rewarding experience and one that I would highly recommend to PR practitioners looking to grow and take the next step in their career. It was a real inspiration for me, and I believe that the CIPR Diploma gives PR practitioners an excellent grounding in PR theory, and I certainly benefited from it, as it helps to bring structure to a lot of projects in the workplace.
    Τζούλια Νικολαίδης
    PA to the Rector, Office of the Rector University of Nicosia
  • The Professional Public Relations Diploma from the Chartered Institute of Public Relations, UK, is one that I highly recommend for PR practitioners. If you are passionate about strategic communications, social media, and growing your networking skills, this is the program for you!
    Φάνος Πολυκάρπου
    Tech Product Manager at Public Group
  • Studying the Professional Public Relations Diploma gave me the knowledge and experience needed for being part of the professional area of PR and it also helped me to create an amazing professional network that I feel very lucky to be a part of. Employers are increasingly looking for public relations professionals with specific skill sets — that’s what makes CIPR’s professional PR diploma program ideal. In addition to gaining the PR strategic skills necessary to succeed in the field, practitioners can improve their skills and work more strategically in the are of PR.
    Μαρία Ευριπίδης
    Founder & CEO at BookYourWeddingDay.com
  • This program opened up my career possibilities opened up more opportunities in the world place based on the vast variety of classes and curriculum content it posses. The professional PR Diploma, offered from CIPR, UK helped me to gain more knowledge in the areas of communication and engagement, with an emphasis on content which I really find very interesting for my career. Along with the CIPR program leader and professor Dr Marcos Komodromos and his team, have truly put their best interest into their participants. With the help and support of their teachings, I feel very confident moving forward in a P.R. career as a freelancer PR practitioner in Cyprus and Greece.
    Κωνσταντίνος Νικολάου (PhD cand.)
    Freelancer PR practitioner, Greece
  • As a recent graduate, I am proud to say that enrolling in the professional PR Diploma program was one of the best decisions I’ve made for my career. Over the 12-months course the advanced Diploma program provides participants and PR practitioners with the necessary knowledge, tools and techniques necessary to excel in a fast-paced PR professional environment. On a personal note, I am so grateful for the peers, professors and professionals I met throughout the program.
    Γεωργία Μικελλίδου
    Cyprus Ministry of Education & Culture
  • The learnings and insights from the course have helped me to further establish communications at the core of the hotel industry. The professional PR Diploma Provides to candidates learning of how your organisation can more effectively manage and influence issues ... gives you a greater understanding of its operating context and what can impact on its success on strategic level.
    Ευγενία Παπαδοπούλου
    Public Relations Manager at Kanika Elias Beach Hotel
  • The Professional Public Relations Diploma from the Chartered Institute of Public Relations, UK, prepared me for the workforce in the area of Communication, Public Relations and Management. The program provided me with relevant public relations and communication strategic skills such as planning, writing, social media, and PR measurement and evaluation, while offering me the opportunity to grow as an individual. The program helped me in real world experience before graduation making me marketable to future employers, and even start my own business! I am extremely grateful for the opportunities I gained by studying this professional Diploma, and offered me also the chance to connect with industry professionals and feel prepared for my future!
    Eleni Constantinou
    General Director, Learnink Education Centre, Cyprus

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