ΕΠΑΓΓΕΛΜΑΤΙΚΑ

ΕΚΠΑΙΔΕΥΤΙΚΑ ΠΡΟΓΡΑΜΜΑΤΑ & WORKSHOPS

SOCIAL MEDIA MARKETING STRATEGIES

Participants Gain Theory and Practical Understanding of How to Use All 3 Levels of Social Media. For Personal Use, Business Use, and Business Advertising.

Course information

“Social Media Marketing Strategies Course” takes participants/industry professionals  into truly understanding the 21st century phenomenon of social media. Social media has changed the way people live, communicate, get information, shop, and do business forever.

Companies large and small know how important it is for them to be a part of this online network, and as such, need people who know how to use social media channels to their best advantage from all 3 perspectives (personal, business communication, and business advertising), which are often overlooked in other textbooks.

After completing this textbook, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features and advertising offered by each one. This knowledge will enable students to gain job-ready skills to reach their target audience and achieve their social media content and advertising goals for the company that hires them.

Learning Objectives

  • learn how to develop goal-oriented marketing campaigns.
  • develop their understanding of target audiences and buyer personas.
  • create their own Facebook Page and develop a promoted post campaign.
  • use Meta Business Suite’s Audience Insights dashboard to engage in data-driven audience research.
  • learn the fundamentals of developing paid and organic marketing campaigns on YouTube.
  • create their own YouTube channel and explore YouTube Studio’s analytics platform.
  • create a Professional Account on Instagram and develop a boosted post campaign.
  • Research third-party analytics tools that help create more precise and data-driven campaigns.
  • create their own TikTok content using TikTok’s built-in creation tools.
  • explore TikTok Analytics to understand their audience on TikTok better.
  • explore the key elements to consider when developing a Twitter style guide.
  • create their own promoted tweets using the Twitter Ads platform.
  • learn the fundamentals of influencer marketing and research different macro- and micro-influencers.
  • explore the fundamentals of marketing on Yelp, Pinterest, and LinkedIn.
  • learn the fundamentals of social media maintenance and management, including budgets and reporting.
  • look to the future of social media and discuss how digital marketers can continue to grow their knowledge and skills over time.

Duration: 10 Months
Level: Taught at Masters level

Accredited by:

Εκπαιδευτές

ΜΑΡΚΟΣ ΚΩΜΟΔΡΟΜΟΣ

ΣΥΝΤΟΜΟ ΒΙΟΓΡΑΦΙΚΟ
Ο Δρ. Μάρκος Κωμοδρόμος είναι Αναπληρωτής Καθηγητής στο Τμήμα Επικοινωνιών του Πανεπιστημίου Λευκωσίας. Είναι Πιστοποιημένος Επαγγελματίας Δημοσίων Σχέσεων (Ch. PR) και μέλος του Chartered Institute of Public Relations (CIPR) στη Μεγάλη Βρετανία. Ο Δρ. Κωμοδρόμος κατέχει δύο Μεταπτυχιακά Διπλώματα στην Επικοινωνία και στη Διοίκηση και απέκτησε το διδακτορικό του στη Διοίκηση Επιχειρήσεων, εστιάζοντας στην οργανωσιακή δικαιοσύνη εντός οργανισμών, στην εμπιστοσύνη και στη διαχείριση οργανωτικών αλλαγών. Αυτήν την περίοδο, ο Δρ. Κωμοδρόμος παρέχει συμβουλευτικές υπηρεσίες για τη στρατηγική εταιρικής επικοινωνίας, τα ψηφιακά μέσα και την στρατηγική των κοινωνικών δικτύων, καθώς και για την επικοινωνία και μάρκετινγκ σε οργανισμούς στην Κύπρο και σε άλλες χώρες. Είναι πιστοποιημένος εκπαιδευτής και σύμβουλος, ειδικευμένος στην επικοινωνία μάρκετινγκ, στο ψηφιακό μάρκετινγκ και τα κοινωνικά δίκτυα, στην ηγεσία, στην εκπαίδευση στα μέσα ενημέρωσης και στη διοίκηση. Ο Δρ. Κωμοδρόμος έχει εκτενή συγγραφική δραστηριότητα, καλύπτοντας τα ψηφιακά μέσα και την επικοινωνία, τις δημόσιες σχέσεις, την οργανωσιακή δικαιοσύνη και την εμπιστοσύνη στους οργανισμούς, την επικοινωνία μάρκετινγκ, τη διαχείριση αλλαγών, την εσωτερική επικοινωνία και την εταιρική κοινωνική ευθύνη, και με περισσότερες από 30.000 ώρες εμπειρίας στην επαγγελματική εκπαίδευση προσωπικού.

ΜΑΡΙΟΣ ΒΑΣΙΛΙΟΥ

ΣΥΝΤΟΜΟ ΒΙΟΓΡΑΦΙΚΟ
O Μάριος Βασιλείου είναι Διευθυντής Ψηφιακών Επικοινωνιών στην εταιρεία Επικοινωνίας 
360 Chartered PR Consultants. Είναι απόφοιτος Μεταπτυχιακού στις Ψηφιακές Επικοινωνίες 
και τα Μέσα/Πολυμέσα από το Πανεπιστήμιο Λευκωσίας, με  βαθμό GPA 3.8 και 
αναγνώριση ως υποψήφιος για τη Διατριβή της Χρονιάς. Από το 2016, έχει ηγηθεί 
πολυάριθμων ψηφιακών στρατηγικών στην 360 Chartered PR Consultants, εστιάζοντας στην 
ενίσχυση της προβολής και της αλληλεπίδρασης των εμπορικών σημάτων μέσω καινοτόμων 
καμπανιών στα κοινωνικά δίκτυα για Κύπριους και διεθνείς πελάτες. Παράλληλα, είναι 
Λέκτορας στο UCLan Κύπρου και στην SocialSpace Academy, σχεδιάζοντας και 
διδάσκοντας μαθήματα επικοινωνίας, μάρκετινγκ και ψηφιακών μέσων. Το επιστημονικό του 
έργο περιλαμβάνει δημοσίευση για την ψηφιακή τεχνολογία στο μάρκετινγκ, 
υπογραμμίζοντας τη δέσμευσή του να εφαρμόσει ακαδημαϊκές γνώσεις σε πρακτικές 
στρατηγικές μάρκετινγκ. Αυτή τη στιγμή, έχει πάνω από 3.000 ώρες εμπειρίας στην 
εκπαίδευση. 

MODE OF DELIVERY: ONLINE

LIVE ONLINE TRAINING SESSIONS: 4 (2 HOURS/SESSION)

INSTRUCTION LANGUAGE: ENGLISH

ASSESSMENTS: 4

LEARNING MATERIAL (incl. in the cost) : Lifetime access (updated every year) to the e-textbook (MUJO LEARNING SYSTEMS) & training360.moodlecloud.com during the course period

DURATION: 8 WEEKS (training360.moodlecloud.com)

Course Start Date: 04 November 2024

Course End Date:   30 December 2024

COST: 550 EUR per participant + VAT (prepaid)

For more details please contact us.

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Testimonials

  • Participating in the professional PR Diploma, offered from CIPR, UK, has been an incredibly rewarding experience and one that I would highly recommend to PR practitioners looking to grow and take the next step in their career. It was a real inspiration for me, and I believe that the CIPR Diploma gives PR practitioners an excellent grounding in PR theory, and I certainly benefited from it, as it helps to bring structure to a lot of projects in the workplace.
    Τζούλια Νικολαίδης
    PA to the Rector, Office of the Rector University of Nicosia
  • The learnings and insights from the course have helped me to further establish communications at the core of the hotel industry. The professional PR Diploma Provides to candidates learning of how your organisation can more effectively manage and influence issues ... gives you a greater understanding of its operating context and what can impact on its success on strategic level.
    Ευγενία Παπαδοπούλου
    Public Relations Manager at Kanika Elias Beach Hotel
  • As a recent graduate, I am proud to say that enrolling in the professional PR Diploma program was one of the best decisions I’ve made for my career. Over the 12-months course the advanced Diploma program provides participants and PR practitioners with the necessary knowledge, tools and techniques necessary to excel in a fast-paced PR professional environment. On a personal note, I am so grateful for the peers, professors and professionals I met throughout the program.
    Γεωργία Μικελλίδου
    Cyprus Ministry of Education & Culture
  • This program opened up my career possibilities opened up more opportunities in the world place based on the vast variety of classes and curriculum content it posses. The professional PR Diploma, offered from CIPR, UK helped me to gain more knowledge in the areas of communication and engagement, with an emphasis on content which I really find very interesting for my career. Along with the CIPR program leader and professor Dr Marcos Komodromos and his team, have truly put their best interest into their participants. With the help and support of their teachings, I feel very confident moving forward in a P.R. career as a freelancer PR practitioner in Cyprus and Greece.
    Κωνσταντίνος Νικολάου (PhD cand.)
    Freelancer PR practitioner, Greece
  • Studying the Professional Public Relations Diploma gave me the knowledge and experience needed for being part of the professional area of PR and it also helped me to create an amazing professional network that I feel very lucky to be a part of. Employers are increasingly looking for public relations professionals with specific skill sets — that’s what makes CIPR’s professional PR diploma program ideal. In addition to gaining the PR strategic skills necessary to succeed in the field, practitioners can improve their skills and work more strategically in the are of PR.
    Μαρία Ευριπίδης
    Founder & CEO at BookYourWeddingDay.com
  • Selecting the right PR and Marketing Communications agency was a critical component for our company. 360 Chartered PR Consultants were able to develop the strategy and execution to effectively communicate and promote our services. They are dedicated, hardworking team of professionals that are always committed to our success.
    Ελένη Κωνσταντίνου
    General Director, Learnink Education Centre
  • The Professional Public Relations Diploma from the Chartered Institute of Public Relations, UK, is one that I highly recommend for PR practitioners. If you are passionate about strategic communications, social media, and growing your networking skills, this is the program for you!
    Φάνος Πολυκάρπου
    Tech Product Manager at Public Group

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