ΕΠΑΓΓΕΛΜΑΤΙΚΑ
ΕΚΠΑΙΔΕΥΤΙΚΑ ΠΡΟΓΡΑΜΜΑΤΑ & WORKSHOPS
SOCIAL MEDIA MARKETING STRATEGIES
Participants Gain Theory and Practical Understanding of How to Use All 3 Levels of Social Media. For Personal Use, Business Use, and Business Advertising.
Course information
“Social Media Marketing Strategies Course” takes participants/industry professionals into truly understanding the 21st century phenomenon of social media. Social media has changed the way people live, communicate, get information, shop, and do business forever.
Companies large and small know how important it is for them to be a part of this online network, and as such, need people who know how to use social media channels to their best advantage from all 3 perspectives (personal, business communication, and business advertising), which are often overlooked in other textbooks.
After completing this textbook, students will be well-versed in how to use the right social media platform(s) and how to best utilize the features and advertising offered by each one. This knowledge will enable students to gain job-ready skills to reach their target audience and achieve their social media content and advertising goals for the company that hires them.
Learning Objectives
- learn how to develop goal-oriented marketing campaigns.
- develop their understanding of target audiences and buyer personas.
- create their own Facebook Page and develop a promoted post campaign.
- use Meta Business Suite’s Audience Insights dashboard to engage in data-driven audience research.
- learn the fundamentals of developing paid and organic marketing campaigns on YouTube.
- create their own YouTube channel and explore YouTube Studio’s analytics platform.
- create a Professional Account on Instagram and develop a boosted post campaign.
- Research third-party analytics tools that help create more precise and data-driven campaigns.
- create their own TikTok content using TikTok’s built-in creation tools.
- explore TikTok Analytics to understand their audience on TikTok better.
- explore the key elements to consider when developing a Twitter style guide.
- create their own promoted tweets using the Twitter Ads platform.
- learn the fundamentals of influencer marketing and research different macro- and micro-influencers.
- explore the fundamentals of marketing on Yelp, Pinterest, and LinkedIn.
- learn the fundamentals of social media maintenance and management, including budgets and reporting.
- look to the future of social media and discuss how digital marketers can continue to grow their knowledge and skills over time.
Εκπαιδευτές
ΜΑΡΚΟΣ ΚΩΜΟΔΡΟΜΟΣ
ΣΥΝΤΟΜΟ ΒΙΟΓΡΑΦΙΚΟ
ΜΑΡΙΟΣ ΒΑΣΙΛΙΟΥ
ΣΥΝΤΟΜΟ ΒΙΟΓΡΑΦΙΚΟ
- General Information
- Start Date and Duration
- Course Costs
MODE OF DELIVERY: ONLINE
LIVE ONLINE TRAINING SESSIONS: 4 (2 HOURS/SESSION)
INSTRUCTION LANGUAGE: ENGLISH
ASSESSMENTS: 4
LEARNING MATERIAL (incl. in the cost) : Lifetime access (updated every year) to the e-textbook (MUJO LEARNING SYSTEMS) & training360.moodlecloud.com during the course period
DURATION: 8 WEEKS (training360.moodlecloud.com)
Course Start Date: 04 November 2024
Course End Date: 30 December 2024
COST: 550 EUR per participant + VAT (prepaid)
For more details please contact us.
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Testimonials
Participating in the professional PR Diploma, offered from CIPR, UK, has been an incredibly rewarding experience and one that I would highly recommend to PR practitioners looking to grow and take the next step in their career. It was a real inspiration for me, and I believe that the CIPR Diploma gives PR practitioners an excellent grounding in PR theory, and I certainly benefited from it, as it helps to bring structure to a lot of projects in the workplace.
Τζούλια Νικολαίδης
PA to the Rector, Office of the Rector University of NicosiaThe learnings and insights from the course have helped me to further establish communications at the core of the hotel industry. The professional PR Diploma Provides to candidates learning of how your organisation can more effectively manage and influence issues ... gives you a greater understanding of its operating context and what can impact on its success on strategic level.
Ευγενία Παπαδοπούλου
Public Relations Manager at Kanika Elias Beach HotelAs a recent graduate, I am proud to say that enrolling in the professional PR Diploma program was one of the best decisions I’ve made for my career. Over the 12-months course the advanced Diploma program provides participants and PR practitioners with the necessary knowledge, tools and techniques necessary to excel in a fast-paced PR professional environment. On a personal note, I am so grateful for the peers, professors and professionals I met throughout the program.
Γεωργία Μικελλίδου
Cyprus Ministry of Education & CultureThis program opened up my career possibilities opened up more opportunities in the world place based on the vast variety of classes and curriculum content it posses. The professional PR Diploma, offered from CIPR, UK helped me to gain more knowledge in the areas of communication and engagement, with an emphasis on content which I really find very interesting for my career. Along with the CIPR program leader and professor Dr Marcos Komodromos and his team, have truly put their best interest into their participants. With the help and support of their teachings, I feel very confident moving forward in a P.R. career as a freelancer PR practitioner in Cyprus and Greece.
Κωνσταντίνος Νικολάου (PhD cand.)
Freelancer PR practitioner, GreeceStudying the Professional Public Relations Diploma gave me the knowledge and experience needed for being part of the professional area of PR and it also helped me to create an amazing professional network that I feel very lucky to be a part of. Employers are increasingly looking for public relations professionals with specific skill sets — that’s what makes CIPR’s professional PR diploma program ideal. In addition to gaining the PR strategic skills necessary to succeed in the field, practitioners can improve their skills and work more strategically in the are of PR.
Μαρία Ευριπίδης
Founder & CEO at BookYourWeddingDay.comSelecting the right PR and Marketing Communications agency was a critical component for our company. 360 Chartered PR Consultants were able to develop the strategy and execution to effectively communicate and promote our services. They are dedicated, hardworking team of professionals that are always committed to our success.
Ελένη Κωνσταντίνου
General Director, Learnink Education CentreThe Professional Public Relations Diploma from the Chartered Institute of Public Relations, UK, is one that I highly recommend for PR practitioners. If you are passionate about strategic communications, social media, and growing your networking skills, this is the program for you!
Φάνος Πολυκάρπου
Tech Product Manager at Public Group
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