Facebook vs. Google Ads : What are they and which one to choose?

Not sure if you should run ads on Facebook or Google? Below we will give you a complete comparison of the two platforms so that you can choose more easily.

Google and Facebook are the biggest names in digital advertising. Google collects more than 3.5 billion searches per day, while Facebook boasts 1.4 billion active users every day.

What is Google Ads;

Google Ads is the pay-per-click platform provided by Google. The platform allows you to place short ads, service offers, product listings, or videos to promote your business, help sell products and increase traffic to your website. Pay-per-click (PPC) means that you only pay if people click on your ads.

Ads appear at the top of Google search results, but can also appear on websites, mobile apps, and videos without a search.

What are Facebook Ads:

Facebook is a powerful social media platform for individuals and businesses, and approximately 1.6 billion people worldwide are connected to a small business on Facebook.

Essentially, Facebook advertising involves creating and running ad campaigns using the Facebook Ads tool Manager to reach your target audience based on their location, profile data, and demographics. In addition to this, you can also choose where you want your ads to appear, be it Facebook, Instagram, Messenger, and/or Audience Network, as well as your target device type (mobile or desktop). It also allows you to monitor and analyze the performance of your advertising campaigns according to your business needs.

Facebook ads are effective in increasing brand awareness and engagement, generating leads, driving traffic to your website, increasing exposure to your content, and creating awareness of your upcoming events, as proven by experts interviewed in this study about the performance of Facebook ads.

Google vs. Facebook Ads:

Both platforms have billions of users and huge data sets that help companies target their ads to their ideal customers.

And while the audience sizes and targeting capabilities of Facebook and Google Ads are great, it can be very difficult to choose between the two platforms when you only have the budget to advertise on one.

Google Ads discussion Ads vs Facebook, there is no clear winner. This is because both platforms bring value to a business. Whether your business is business-to-business (B2B) or business-to-consumer (B2C), you can use Google and Facebook to increase your brand awareness, increase online sales, and even generate phone calls, store visits, and more.

Below we give 3 simple tips on how you can use both Google and Facebook ads together.

1. Start Facebook ad campaigns with Google data Ads

Whether you have no or no experience with Facebook ads, you can use this tip for a combined Google & Facebook strategy. A user’s data can help your business for a better and stronger campaign that delivers better results.

Through Google Ads, you can access many valuable data points, including:

• Age

• Income

• Parental status

• Location

This data can help your team improve the targeting of your existing Facebook ads. Alternatively, you can use the information to launch a brand-new and targeted campaign. Google Ads can help you make data-driven decisions about Facebook ad targeting.

2. Take advantage of Facebook Lookalike Audiences for Google Ads

While Google Ads offers a feature similar to Lookalike Audiences in Facebook Ads, you can use this Facebook-specific tool in your Google ad campaigns. The report, by Lookalike Audiences, can help you create an audience similar to an existing one.

This means that you will be able to more easily find people who are most likely to be interested in your products or services.

Since Google Ads includes a number of targeting options, you can update or modify them according to Lookalike data Audiences. You can also apply this data to Facebook advertising campaigns. For your business, this means stronger ads on each of these ad platforms.

3. Target each stage of the purchase funnel

Do you remember how Facebook ads work well for brand awareness, while Google Does Ads excel in securing leads? You can leverage these differences with a coordinated Google ads approach Ads and Facebook together.

While your Facebook ads focus on top users, Google Your Ads can target middle and lower-funnel users. This approach can prevent blind spots or openings for your competitors to target (and steal) sales from your business.

The best platform for your business will depend on what you want for your advertising campaign. Your business may find that Facebook ads, for example, work well for generating online sales. Or, that Google Ads performs best when it comes to getting more downloads for your mobile app. Each company and its advertising experience, so you may need to engage in some trial and error.

Either way, both of these advertising options have their perks. In fact, no rule says you have to choose either Google Ads Ads or Facebook ads. These two advertising programs work well together. As long as you have the right budget to run both campaigns, they can work very effectively with each other for better results.

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