The first move we make when looking for a local business or organization is naturally to search on Google.
How do we decide which ones to choose?
Of course, the one with the smartest and most complete profile on Google.
A complete profile is the one that will appear in the first three positions as they are usually the ones that have received the most clicks. Every day, millions of people around the world use the Google search engine to search for information, about the location of a company, store, or organization. The Google Business Profile is one of the most important way of sustainability for any business, as this way it appears to the outside that your company is one of the best and trusted in the market, thus getting more audience to visit the profile on Google, as well as on the rest of the social media that a company has.
For example, if you are on a business trip and you are looking for the place where your next dinner will take place meeting, you will go to Google and write for example (restaurants in the center of Italy). Then, Google will display all the available restaurants and items you are looking for. Google is designed to give relevant information to every user for anything they need, wherever they are in the world.
In this way, the customer who plans to learn more about a business through Google can easily learn and find everything he needs, such as reviews, photos, videos, location, and opening hours. Thanks to Google business profiles a business can greatly increase its readability and customer base.
First, if you don’t have a business profile on Google you will need to create one using the basic business information. When you log in to your Google account you can confirm in three ways that your business is owned (Own my business). To do this, Google will send you a confirmation code, either to your mobile phone, by email, or by post to the business address. Google accepts the registration of any type of business such as a shop, service, organization, or business.
If, for example, you have an advertising agency in Limassol and it is served throughout Cyprus, you should define where someone can be served by you. In this way, how the algorithm will work and what your business will display will be set.
You should also pay particular attention to the professional category in which you will operate your business. The more simple and more straightforward your content is, the higher you will rank in search results. Google allows you to add one or more categories to choose precisely what your business does.
It is important to pay attention to your profile and other information besides the ones we have already mentioned. For better business readability, emphasize the title that shows what the business does, and the description of what your business does, what it does better than others, and what it specializes in.
Create a smart and easily approachable logo, as well as various ” action buttons » i.e. with the actions buttons you can add an option for them to send you a private message/email, call you, visit your site or ask for directions on how to find you. That Google also offers the possibility to save you or add you to their list to visit you again in the future.
Another important part is the photos that will concern your business. These photos can be either from you or from users. Regarding the name you should make sure you use the same name in all your entries. Now, equally important are the reviews where the scores and the number of reviews your business has received on Google will appear. In the properties, you can add various services offered by the company and if it is accessible. In the Updates section, you can add various company news or an offer if your company offers it.
Through the Dashboard, Google gives you the opportunity to see the overall view of your business to the public Essentially, Google My Business is one of the tools that can directly and easily help in the development of a business through the users who are looking for it.
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