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WhatsApp is currently one of the most popular services for instant messaging with over two billion monthly users worldwide. WhatsApp can certainly be an important marketing tool for your business. Below we will have a look at how your business can use WhatsApp to sell products and services, and also how you can use it to promote your brand. WhatsApp is increasingly marking its hegemony in the world of messaging apps. WhatsApp is an extremely important marketing channel, which companies since 2020 cannot do without.
Marketing on WhatsApp
WhatsApp recently launched the WhatsApp Business platform for multi-device functionality, and then they released the WhatsApp Business APIs. Currently, WhatsApp wants to increasingly satisfy the needs of companies, that want to communicate with their customers in an immediate and simple way.
Owning a WhatsApp number allows you to reach users at any time and wherever they are, and to send them new offers or updates of your business. Generating and managing leads via WhatsApp has a different value than a classic marketing email.
Users also can benefit from WhatsApp communication within their companies. Users, now can have instant and constant reach points where anyone can contact them for information or assistance.
Marketing on WhatsApp can be a very beneficial tool for any company; however, companies need to pay attention to some rules, in order to create pleasant effects for their business and avoid any unpleasant effects for customers.
Do not Send Promotions: As a messaging channel WhatsApp is aimed at communicating with friends and family, so you need to avoid sending promotions and spam to customers with your offers for no reason.
Do not Spam your Users: You need to contact your customers only at a specific time when you have offers or new products to offer. When a company has a WhatsApp Business needs to avoid spamming its contacts with advertising messages.
Give Priority to inbound leads: You have to wait for the user to initiate a communication with the company via WhatsApp. The opposite could create distrust on the part of the user and will make him/her unwilling to communicate with your business.
Beware of the 24-hour rule: (if you use WhatsApp Business’s APIs): if a user starts a chat with you, you can continue the conversation via WhatsApp up to 24 hours after the last message sent by that person; after 24 hours have passed since the customer’s last message. It is important to use a pre-approved message template by WhatsApp in order to get back in touch with the potential customer.
How to generate leads on WhatsApp through Ads
Through WhatsApp, you can easily generate leads through Facebook Ads. In order to do this, you need to connect your Facebook page with your associated WhatsApp Business account.
Go to Facebook Business Manager, and follow the following steps:
1) Create “Messages” campaign, select “Click to send a message” and in the Messaging app section select “WhatsApp”;
2) Select the audience to target with your ad, based on interests, gender, and age;
3) Insert any images and texts that will allow your ad to attract new leads;
4) Set the message template, which will be your business card for all new leads who will contact you through the ad.
Here you just need to confirm the ad, which will be analyzed by Facebook, and wait for approval. Once approved, Facebook will show your ad to the audience you have selected.
How to grow your brand through WhatsApp
In order to promote your service or product through Facebook Ads that link to WhatsApp you need to follow a good strategy plan. Your ads need to give your potential customers the opportunity to get in touch with you for other information also, then only for their direct purchase of a product or service.
For example, you can invite your customers to create a video review of your products via WhatsApp, and in exchange, you can offer them a special discount code or gift certificate from your company. This can help your company to build trust relationships with users and also make them feel more involved with your brand.
Expand your audience
If you want to keep your audience and gain potential customers, you can incentivize your target audience by offering a prize draw for users who respond to your ad with a message on WhatsApp. This will capture the attention of potential customers and collect important leads for your business.
Newsletters and Subscriptions
Another good way in order to gain new customers is to create promotional newsletters. Through WhatsApp, you have the opportunity to send your potential customers your daily offers, and information about your products, provide after-sales assistance and update them on new promotions. However, always be very careful not to be inappropriate. Then it is up to them if they want to unsubscribe or keep reading your messages. From the moment a user interacts with your business for the first time, your sales team will be able to satisfy their requests at all times.
WhatsApp marketing software is a valuable resource that can help your business grow immensely if used correctly. Currently, the success rate of the WhatsApp marketing method is very high as it is one of the smartest ways to market your business.
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