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Today customers become more concerned about any product or service they decide to buy. In 2023 brands need to consider the cost of living crisis and adapt their prices to it. In addition, brands in 2023 need to be transparent and think about their messaging and research. That means that digital agencies and freelancer marketers need to know the new trends in order to plan a new strategy and adapt to any new developments in the market.
Industry experts identified the most important trends of the upcoming year to help marketers with the new trends in social media, marketing, content creation, automation, and marketing technology in general.
Below we will have a look at the four most important trends identified by industry experts in order to help marketers and digital agencies get prepared for the upcoming year.
Social Media and Influencer Marketing
The most interesting part of marketing is social media. Social media it’s one of the most important areas of marketing as it can bring a significant change to any brand.
Take as an example the rise of the TikTok platform. TikTok in the last 2 years is one of the most popular platforms out there that continues to evolve and dominate the globe. It’s a platform that has become the «big player» in social media marketing. TikTok is planning for next year to improve and adapt new business tools. Their aim for 2023 is to improve their usability for businesses around their ads dashboard. So TikTok is one of the most important platforms that any marketeer should consider for their marketing plan in 2023.
According to industry experts’ new applications and platforms are about to rise as well. After the changes that have been added to Twitter, customers now are moving away from wanting to engage with billionaire- platforms and instead, they are looking for platforms that will have more control over their content and data. Some of the platforms that will most probably have significant success during 2023 will be Mastodon and BlueSky.
Brand awareness has become more of a focus on social media and marketers need to find creators that have a voice and fan base, in order to take advantage of their brands and clients.
In the upcoming year, it will be challenging for brands to create content and engage with their customers. Brands need to look for content creators and for high-level influencers in order to create more unique content that will engage more customers. After the pandemic, people don’t look at the number of followers but at the content itself, they are looking for real and unique content by «normal people» employees, customers, or even subject matter experts in a niche area.
Marketing content is one of the most important tools in digital marketing. Marketers used content at stages of the marketing and sales funnel to provide information and solutions. However, content can do more than that. In the upcoming year, you should use content to make connections and build communities. Customers become more interested in the value and ethos of each brand, and they are very concerned about any products or services they buy.
In order to succeed in this area, you need to create communities and let your customers share their thoughts, and get support from other people. This can help any brand or business to improve its sales and get better product or service reviews.
Marketing Automation Trends
In the last couple of years, digital agencies and marketers aim to collect more data in order to improve their sales and implement effective marketing campaigns. Automation tools offer a way to automate routine and repetitive tasks at scale.
The next year is going to be a shift in mindset. Industry experts stated that we will shift from technology-based marketing to anticipation marketing. This it will enable marketers and digital agencies to anticipate what customers want and then feed it into automation processes. With the use of automation tools, things will work more efficiently and at the same time, they will enable personalization. This applies to platforms like Google Ads and also to where other social channels are heading.
Next year is going to be a challenging year for marketers. Brands need to think more carefully about the next step they are going to take, they need to plan and think about their messaging in order to engage their audiences and align with creators and influencers that have the same values.
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