Digital Marketing: 5 In-Demand & Transferable Digital Marketing Skills

Digital marketers need to keep their skills fresh and relevant. Digital Marketing is an industry that constantly changes, it’s important for you to keep your digital know-how current and relevant so you can excel in your role and be attractive to potential employers in the future.

Digital Marketing is the transferable nature of your skillset – you can apply it to any industry as most businesses require an online presence and an integrated approach to marketing. Below we will have a look at 5 skills that we find most important to state, by an article from Digital Marketing Institute that any digital marketer must know about in order to nurture and become an invaluable professional in a thriving industry these includes:

• Analytics & Data
• Social Media
• Artificial Intelligence
• UX & Web Design
• Digital Strategy

Analytics & Data

Analytics & Data is the first skill that you need to know about. The term ‘data’ and “analytics’ are an integral part of digital marketing lingo for a good reason. The customer buying journey can be complex with people going from one channel to another in just a few clicks. By gathering information like data, you can get valuable insights that can be used in marketing and sales activities is invaluable to companies.

It is important to establish and set goals for your analytics with metrics tied to each one. Metrics can be very useful and help you determine the success of marketing activities for example, your campaign performance.

There are many vanity metrics in the mix available for companies, thus is it important that you understand them but also you need to focus on actionable metrics that can deliver value. For instance, a vanity metric could be website traffic versus to an actionable metric like ROI. You just have to dig into the data and see what channel drives the most conversions versus what channel drives the most traffic that can offer the greatest value to understanding your customer and pipeline.

Social Media

Moving on to the 2^nd skill which is social media has proven to be a hugely successful channel to attract, engage and influence customers. It’s this reach and popularity (over 5 billion social media users are predicted by 2024) that makes it the most essential channel for marketers. Further, companies have social skills in their sights as the demand for social media specialists consistently tops the most desirable skill list every year. 

Thus, it requires a lot of work. Is not just creating a post and making it live, is much more. Digital marketers know that you need to have a range of skills for Social media positions including:

• Copywriting
• Design
• Customer service/community engagement
• Data Analytics
• Project management
• Creativity
• Budgeting

The combination of these skills makes someone an in-demand marketer with social media know-how which is what companies and employers are looking for.

Artificial Intelligence (AI)

Artificial Intelligence has become very popular later, and it comes into its own over the past few years and is becoming more integrated into the marketing activities of companies.

Many examples of AI are already being used in marketing such as social listening, content generation, automation, data analysis, and audience segmentation. Take for example ChatGPT, ChatGPT is an AI chatbox that can create content for ad campaigns.

According to PwC’s Global Artificial Intelligence study: «AI-driven marketing is set to drive 45 percent of the total global economy by 2030». The ways it is predicted to do that are through personalized services, data-driven product enhancements, and influencing consumer demand.

As a Digital marketer, you should embrace AI and have some knowledge of how it can be used to optimize marketing activities. A few examples of the most commonly used AI technologies that you could familiarize yourself with are machine learning, natural language processing, semantic search, and sentiment analysis.

Editor at Chiefmartec, Scott Brinker believes stated that: “AI as your co-pilot is real and it’s going to change the relationship between buyers and sellers because buyers will have AI too.”

UX & Website Design

Further, you need to be familiar with UX & Website Design. UX stands for user experience and is an effective way for brands to focus on the interaction between human users and everyday products and services such as a website or an app.

The ability to optimize a website or landing page to deliver a better customer experience is vital for customers especially when it comes to tapping into customer buying habits and decision-making processes. Something as simple as adding a visible CTA button or conducting A/B testing can be very useful.

Also, with so much competition online, customers are drawn to well-designed websites with a simple and easy customer journey. Thus, even with little or no UX design, a prospect won’t hang around for long if your site is not easy to use or visually pleasing.

UX experts in the U.S. have a lot of demand. Bureau of Labor Statistics predicted that “Web Developer and Digital Designer roles (including UX roles) will rise by 23 percent between 2021 and 2023.”.

In addition, UX design knowledge can provide you with a skill set that helps businesses stand out and drive brand loyalty. With a streamlined customer experience and UX-optimized website, an organization can funnel prospects through its sales funnel to become high-value leads.

Digital Strategy

Last but not least is the Digital Strategy. For business, it is crucial to have a digital strategy that implements correctly. Thus, there are many ways that a digital strategy can fail so businesses want marketers with strategic knowledge.

A strategic marketer has the ability to look at how internal and external environments inform marketing activities. Some factors that you need to consider in your digital marketing strategy are target audience, customer base, strengths and weaknesses, and competitors.

If you would like to make a profession as a Digital marketeer and you’re in the early stages of your digital marketing career or you just want to find an area to specialize in, you can choose to develop your knowledge of any of the skills we’ve mentioned that can help you find professional success.

You can find more information here about in-Demand & Transferable Digital Marketing Skills here: https://digitalmarketinginstitute.com/blog/the-most-in-demand-transferable-skills-in-digital-marketing

Source: Digital Marketing Institute

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