A guide to social media and privacy

Privacy has become a priority for consumers on social media. Many want to protect their data and are becoming more careful about what information they share on social media and who they share it with.

This presents a challenge for social media managers, business owners and content creators who manage social media pages for their clients. At the same time, many countries have enacted regulations and decisions that affect marketers and require immediate action to ensure compliance.

So how can companies manage their data privacy across different social media platforms? In this guide, we’ll look at the most common privacy issues and important social media privacy laws.

So what are the common social media privacy “issues”?

A recent IT report from Cisco “Building Consumer Trust Through Transparency and Control” found that 86 percent of consumers “are concerned about data privacy” and want to ask for more control, while 79 percent are willing to invest time and money to protect their privacy.

First, you should understand the privacy issues affecting social media channels. It’s about protecting and valuing your customer data and avoiding a social media “crisis” that might bring your company into disrepute.

Data mining

Data mining is a way for companies to collect information using automated computer systems that sort through information to identify trends and patterns. It is often used to examine people’s behavior based on past purchases, location, content preferences or events.

Data sources that can be used are:

-Websites

-Social media

-Applications

-Smartphones or Tablets

The benefit of data mining is that it helps you understand the raw data that can be used to target customers. They also allow you to make predictions about how your customers behave, so you can tailor your messages and content more effectively.

What is important for social media managers is to use a data collection method that is compliant with laws. For example, EU law sets certain restrictions on how data is collected (GDPR).

You should be sure that the data you collect and use has been given with express consent and in full compliance with any applicable privacy laws (create a privacy page if you don’t already have one). You should also ensure that data is secure at all stages of the process from collection to storage, analysis and deletion.

To protect customers from data breaches on social media, you must use intrusion detection and prevention systems. If you have an IT or external support team, make sure systems and processes are in place to monitor and manage potential breaches.

What is important is a proper understanding of privacy for your company, following a privacy and social media policy, security systems and above all being transparent with your customer base.

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