Twitter: Which are the best times to post

Twitter is one of the most popular social media platforms on the whole planet. With over 396.5 million active users worldwide, Twitter is the most powerful social media marketing tool with an extensive reach. Below we will show you what is the best time to post on Twitter when users are most engaged and how to avoid your Tweets getting lost in an abyss of «quick-fire» content.

There are a few tactics you need to follow. You need to check which days and times you can post your tweet and maximize your engagement and improve your ROI for your social media marketing.

Posting time:

To reach the most global Twitter engagement, the best time to post is between the middle and the end of the working week. You need to be precise with your times. Studies showed that the most optimum times are Wednesday and Friday between 9 – 10 am in the morning. Avoid posting on Saturdays because is the least user engagement platform.

Also, a good tip is to post your Tweets during working hours on weekdays to reach more users. Monday to Friday between 8 am in the morning to 5 pm in the evening is the most stable level of interaction between the users.

Scheduling post time:

When businesses are engaged with B2B marketing, Tweeting during weekdays in the morning or during the evening is the best hours choose to schedule your tweets. Tweeting between 8 am to 6 pm. Monday to Friday during work hours will serve you well, and it can help your business earn the best levels of engagement.

However, its business depends on the industry that it represents.

Below we will check which times work well for each industry and each sector:

Media:

The best times to engage with audiences of the social media world is Thursday to Friday between 9 am in the morning until 7 pm. The worst day to post as we said before is Saturday.

Good and Retail:

The best times for this industry are Sundays around 11 am, and the worst day is Monday.

Education:

The best time to post for education is Saturday between 5 pm to 7 pm. Avoid posting on Sundays.

Technology:

Technology is more reachable on Tuesdays and Wednesdays between 9 am to 5 pm, and again the worst day to post is Sunday.

Leisure:

The best time to post is Friday early in the morning, when people want to check what’s new from the leisure industry, try to avoid Saturday and Sunday.

Usually, the content you will find on Twitter is a catchy short phase with videos, quality images, infographics, user-generated content, behind-the-scenes posts, image-based quotes, and questions that spark conversations. Publishing witty and captivating content while your audience is online is one promising way to boost your brand’s presence.

New algorithm updates in play, showed us how important it is to «time» your tweets. Sending out tweets at your brand’s peak times will help you engage with your audience better and eventually attract promising prospects.

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