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YouTube Platform has announced new analytics updates, including insight into why subscribers cancel their channel subscription, which could assist in your future planning.
Further, YouTube is also providing more specific insight into how new and returning viewers will engage with your content in isolation, which is another helpful driver for your planning.
Thus, that will work for new and returning viewers. YouTube also added a new element in Studio analytics which will provide separate measures for each viewer and it will help you understand what new viewers are watching.
According to YouTube:
“Before the launch of this new feature, creators could only see how many new or returning viewers they had, or how many views they got, from all viewers. But now, creators have the ability to see how different audience segments watch their content. This means that creators can now see how many views they got from new viewers, and compare it to the number of views from returning viewers.”
This is may be very helpful for content planning, if you are looking to expand your audience. Further, by knowing how many new viewers are coming to each of your clips, you can better plan based on what these visitors are interested in.
In addition, the platform added a “New and Returning Viewers” tab, which will provide creators with a dedicated space to analyze the performance of their content based on audience segments. The expanded data sorting options will provide more context as to what’s driving views within each segment, which will give you more planning context and could be a key guide in your process.
Further, it expands its analytics cards, with new date cards providing insight into channel memberships.
In the above example, you can see that the new cards provide more context on total member counts, as well as which of your videos are driving more subscriptions.
That’s another fine-tuned data point to understand audience behavior, and then analyze what it is about each clip that has more (or less) resonance for paying members. Also, the new option to add a new card will provide content as to why people choose to cancel their YouTube memberships.
In addition, YouTube stated that:
“When a member cancels their membership, they will now be asked to provide a reason for their cancellation through an optional survey. This data will be collected and displayed in a separate card on the membership chip. By understanding the reasons why members cancel their memberships, creators can gain valuable insights into potential improvements or changes to their content or membership offerings.”
This is a very useful and valuable guide that will help you improve your channel’s appeal with your most valuable audience.
This new feature and update will play a huge role in your YouTube content planning.
Thus, for some channels, it may not provide a heap of insight, as you continue to grow and expand your YouTube presence, understanding these specifics could play a key role in maximizing your content performance.
You can learn more about YouTube’s latest analytics update by Content Insider here
Source: Social Media Today
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