X Shares Usage Insights and Advertising Tips for ‘Q5’

2024 has been a challenging year for X, especially in terms of revenue, with reports indicating a continued decline in ad revenue, following a 30% drop in 2023.

Current forecasts suggest that X may face a significant financial loss for the year, despite efforts to cut costs, including reducing its workforce by 80%.

In response, X is making a final push to attract advertisers as the year wraps up, focusing on its “Q5” opportunities and engagement data for the period.

Recently, X shared new insights to generate more brand interest, starting with this key data point:

X Q5 Data

With the holiday season upon us, more people will have extra free time, which is expected to lead to more time spent on social apps. This creates an opportunity to reach a wider audience. X also provided insights into some key trending topics during this time.

Aligning with these trends could help you engage an active audience on the platform and enhance your messaging.

X also notes that, due to less competition during this period, its ads are more affordable.

X Q5 Data

According to X:

“The most exciting part of Q5 is that it’s not only more cost-effective but also more efficient. From mid-December to mid-January, we see reduced CPMs and cost-per-conversion, as consumers shop for post-holiday deals and products to support their New Year’s resolutions. Last year, we saw a notable -34% drop in the average CPM and a -19% decrease in average cost-per-engagement, making it the perfect time for brands to maximize their marketing spend.”

If your target audience is active on the platform, this could be an optimal time to reach them. Additionally, X is offering more incentives and ad options to help brands make the most of their marketing efforts.

“Take advantage of AI-powered targeting to reach high-intent audiences and drive conversions with minimal effort, promoting your products to X’s engaged and affluent audience.”

X’s AI-based advertising system, built on xAI projects, could further enhance targeting, making it easier to reach the right audience with less effort.

These tips could be valuable as you plan your year-end marketing push, potentially leading to increased sales.

You can explore X’s full Q5 targeting recommendations, along with additional holiday marketing insights here

Source: Social Media Today

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