Tiktok’s Testing a New Way To Facilitate Engagement Between Creators and Paying Subscribers

TikTok is testing a new live engagement feature called “Sub Space”, which is a subscriber only, chat-like addition that’ll ideally help to incentivize more sign-ups, by giving paying subscribers dedicated focus in live chats.

As you can see in the above screenshots, shared by Jonah Manzano, Sub Space is a new option within TikTok’s Live subscription tools, which enables creators to set up what’s essentially a private chat room for paying members only.

When the Sub Space is established, creators will then be able to either respond to these chats on camera during a live video stream, giving subscribers a dedicated space to engage in real time, or they will be able to participate in the text chat.

Basically, this new feature works like a private chat room but only for paying users, which will either separate their discussion from regular viewers in a live broadcast or give you another means to text back and forth with your paying audience.

That could help to drive more subscriptions, especially for bigger-name creators who already have a dedicated following in the app. Many followers most likely they will pay to get exclusive access to big stars, and this will enable creators to put more focus on those who are financially supporting their work.

However, this new feature may see creators ignore the public chat, to drive more subscriptions.  TikTok remains on a mission to make live-streams a bigger element of the app, as part of its broader push to facilitate in-stream shopping, with live shopping now being the key revenue driver in the Chinese version of the platform.

In-stream shopping options on TikTok haven’t yet received any interest from Western users, thus, the platform remains positive that this could bring money through its systems with the same approach.

Also, this may be a good thing for Tiktok, as with in-app spending continuing to rise, largely driven by creator donations, suggests that TikTok users are becoming increasingly comfortable conducting transactions in the app.

And in addition, if the platform continues that activity, along with its rising use as a search tool, into more direct spending, the revenue potential is massive. For instance, in Douyin in China, the local version of TikTok, generated more than $274 billion worth of product sales in the app in 2023, up 60% year-over-year. 

TikTok will continue to work with its in-stream shopping features, and it will eventually get more users and raise more money.

Source: Social media Today

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