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Planning a campaign? Reddit just published its 2023 holiday campaign planning guide. Reddit platform has published a new guide to holiday campaign planning in the app, which provides a range of insights into key behavioral trends, product categories, planning tips, and many more.
Additionally, Reddit made also changes to its API pricing, the platform remains a key destination for many prospective shoppers, particularly in terms of product research, and getting real-world insights into products before making a buying decision.
The new Reddit guide for Holiday Campaign Planning can be downloaded for free and it gives you a full holiday insights and marketing guide. Below we’ll take a look at some of the keynotes of the new guide:
Reddit highlighted the value of the app as a product research destination, and how people are using subreddits to learn more about products.
Further, a growing number of people are adding ‘Reddit’ to their Google search queries, in order to get more actual human insight into products before making a purchase decision. That’s the most important consideration in this respect, that if people are searching for insight from subreddit communities, it is worth knowing what they might be saying about your products, or if they’re talking about your business. Also, the guide highlights how Reddit users are looking to spend during the holiday season and their common research habits.
There are also notes on the top product categories:
As well as tips on how to maximize your promotional campaigns in the app:
The new guide can help you to guide your strategic thinking and also highlight the potential value of Reddit within your process. It’s a very important research tool, in various product categories. Might be worth paying some more attention to in the coming months.
You can download Reddit’s 2023 Holiday Insights and Marketing Guide here:
Source: Social Media Today
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