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The Strategic Role of the Communication Specialist in digital Public Relations
Digital PR is essentially the evolution of traditional PR. It is a combination of content marketing, social media marketing, and research to make news more interesting and engage the online audience. News travels instantly and with greater speed and is directed directly to the specific audience that the company is targeting.
In digital PR, a spectrum of many functions and tools are used that come to further develop news – information. All this is done mainly through dialogue, blogs, reviews, and comments. In this way, there is an interaction on social media, and the result that the company originally had as its main goal, grows and travels to even more internet users.
Next step that should be a basic move for every communicator or PR Manager is SEO and the process of optimizing the content with key words – phrases. This way you rank your content higher in search engine results. But the most important thing in this step are the keywords as we mentioned above. With a comprehensive research on which keywords are the best for your content and your company, success is closer!
Every communicator should know that the evolution from traditional PR to digital means the evolution of Marketing -PR in general. And as technology evolves, so will everything that is part of it. The communicator should be up to date on anything new and be ready to implement the appropriate strategy at any time to be one step closer to success!
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