LinkedIn Introduces Video Carousels in Feed

You may have noticed LinkedIn gradually rolling out a new feature in recent weeks—a focus on video content through in-feed carousels of video clips.

These carousels offer a wide, side-scrolling view of video content tailored to you based on your in-app activities and profile information. When you tap on any of these videos, you’ll be taken to LinkedIn’s full-screen video feed, which is presented in a vertical format similar to TikTok. 

LinkedIn introduced this new video feed in March as part of its strategy to adapt to current content trends. This feature helps the platform promote its growing collection of user-generated video content, aiming to attract younger users who are more inclined towards video updates.

In fact, LinkedIn recently revealed that 1.5 million pieces of content are uploaded to the platform every minute, with video being the fastest-growing content type. Video uploads have increased by 34% year-over-year, highlighting the platform’s shift towards video.

LinkedIn might benefit more from creating a dedicated video feed that highlights live streams and industry updates, better showcasing live events within the app. I’m skeptical about the effectiveness of TikTok-style short-form videos on LinkedIn, as this type of content, like Stories (which LinkedIn also experimented with), doesn’t seem to align with the professional engagement that users typically seek on the platform.

Also, video engagement on LinkedIn is on the rise, and more users are sharing video content. LinkedIn is wise to explore this trend, and in-feed video carousels are a relatively low-risk experiment. However, I’m not convinced that this feature will significantly boost video engagement, but time will tell.

Source: Social Media Today

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