Instagram Tests Live-Stream Games to Enhance Engagement

Instagram announced that it has been testing out some new options to help spice up users’ live streams in the app. Currently, some live broadcasters are now able to select a game that they can play with viewers in-stream.

The above example shows these example screens, posted by Ahmed Ghanem. Now some creators, have the option to play either “This or That”, a question-and-answer prompt that can be shared with their viewers, or “Trivia”, to generate more engagement within their IG live streams.

That could be a simple way to spark more conversation and interaction, which could then lead to further engagement opportunities for the live audience of IG creators. Meta’s been exploring more ways to make live-streaming a bigger consideration for IG creators, to live-streams potentially catching on with more users.

That includes the gradual expansion of its “Stars” live-stream donation program, giving more creators in more regions a means to accept donations from live-stream viewers, while back in December, Instagram also added some new options to make it easier to go live using third-party tools via desktop PCs.

Live streaming has been a major shift in China, where shopping live streams have led to massive opportunities for streaming platforms. They haven’t caught on in the same way in Western regions, but as TikTok and YouTube look to push live-stream adoption, there is still a chance that they will become a much bigger element in the future.

Further, this is the reason why IG is also trying to stay in touch and add more ways for its creators to engage via streams. Live-stream games is another element within this, which could make this a better community-building, and potentially sales-driving option.

Source: Social Media Today

Find more information here: http://bit.ly/2BPQn38

For more information contact us at: [email protected]