Instagram Now Enables Users to Create Custom Sticker from Still Image Posts

Instagram added a new option that enables you to cut out elements of still image posts, which you can then re-use as stickers in your own Stories and Reels.

As you can see in the example above, Instagram’s new “Create a cutout sticker” is available within the three dots menu display on any publicly posted still image post. When you activate it, Instagram’s system will then identify the focus entity in the image, which you can then save as a separate sticker. You can then use that sticker in your Stories and Reels.

This new feature is like the image cutout option that parent company Meta, has recently also added to WhatsApp, and it could provide a range of new creative opportunities.

However, there are some limitations that could restrict use. For instance, most of your Instagram feed is likely now video clips, so finding still image posts is not as easy as it had been in the past. To create a sticker from a feed post, the creator also must have posted publicly, while they need to have enabled permissions for other users to create cutouts from their content. Users can switch this off, and stop people from re-using their images, via their settings.

In addition, if you do create a cutout sticker from someone else’s posts, and then that user deletes the original, you’ll also lose your sticker. So, there are some limitations in the process, thus, it could spark more creativity, and new uses for visuals on Instagram.

The creative capacity is significant, and it’ll be interesting to see if people do start using it, and building their own custom stickers from posts within the app.

Source: Social Media Today

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