ChatGPT: How To Train ChatGPT To Write In Your Brand’s Tone of Voice

If you are looking for new ways to improve your ChatGPT output, and you want to train it to write in a more specific and unique tone of voice, to fit better to your branding, then you are at the right place.

The Creative Marketer shared his ChatGPT prompt tips in an infographic. With the below infographic, you will learn how to ‘’teach’’ your ChatGPT to write in your brand’s tone of voice, etc. Thus, to enact these, you need to add “Write like [INSERT CHARACTER]” at the start of your ChatGPT instructions.

The Creative Marketer spreads things down into 100 different characters that you can use to define your writing tonality, sorted by brand archetypes:

• Innocent
• Sage
• Explorer
• Ruler
• Creator
• Caregiver
• Lover
• Hero
• Everyman
• Magician
• Jester
• Outlaw

Vikki Ross from TCM developed a technique for developing an engaging brand tone of voice, with and without AI.

In an article on their website, Vikki Ross gives tips for developing brand Tone of Voice guidelines:

First off, Ross stated:

“When we find or create a character – or use their founder (think Steve Jobs for Apple, Gabrielle Chanel for Chanel, and Richard Branson for Virgin) – to represent a brand, we find it easier to write with them in mind. We can imagine what they’d say, how they’d say it, and what words and phrases they’d use. All this helps define a brand, and differentiate one from another.”

This is a brilliant idea and it can help you define your brand. Further, Ross suggested that is better to avoid using TOV guidelines and instead just say: ‘’Write like Jim Halpert from The Office’’.

In addition, Ross explained how to use these guidelines with AI and ChatGPT.

For instance, if you are bored of always typing “Hello sir, I hope this email finds you well” tonality, instead add the below snippet to your prompts: [Write like [Character]. Focus solely on his/her distinctive writing/talking style. Emphasize the unique elements of their writing/speaking, such as tone, complexity, and formality. Avoid references to specific works, characters, or notable events associated with them.]

This infographic may be a handy guide to learn ways to write in your brand’s tone of voice.

Source: Social Media Today & The Creative Marketer

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