5 Things to Avoid in Your Digital Marketing Interview

Job interviews can be a nerve-racking experience, particularly if you going for a new type of job and you aren’t completely confident in your skills. The demand for skilled Digital Marketers continues to grow, year by year and there’s a lot of competition out there for this position. Digital marketing positions have great prospects and benefits so it’s worth putting time and energy into doing the best you can to get that interview right. When you start preparing for a digital marketing interview, there are a few things you should do to get yourself ready, as well as a few things to definitely avoid during the interview. Also, recently many interviews take place online which adds a new dimension to the interview process.

Below we will have a look at some of those important don’ts that you should keep in mind during an interview as a Digital Marketeer.

1. Don’t be ignorant about the company

The first thing you should avoid is not being ignorant about the company. Companies are looking for people who are passionate and drivers and they also looking for team players who care about the growth and success of their company. It’s up to you to not only show knowledge about the company but also a passion for what it does. You can do research before the interview, and then you will be able to demonstrate why your goals and skills are in line with what the company wants to accomplish and show that you’re a candidate who can help them achieve their goals.

“Research the company and look at the location or locations the company is in. Look at the functions and products and services that they offer. Look at the website, the industry-pulled publications, and all social media. Do a complete review of what this company is all about,” as Eimear Walsh, Managing Partner of Alternatives and a Director of the Brightwater Group stated in a webinar at Digital Marketing Institute.  

Remember that the interview isn’t just about the interviewer learning about you: it’s also about you demonstrating what you know about the company and why you’re a good fit for them.

2. Don’t Sell Yourself Short

An interview for any position is your time to shine and the time to show them what makes you an ideal candidate for the future. Many people, don’t feel comfortable talking about themselves, during an interview, thus an interview is the right time to pull out all the stops and explain why your past working experiences and your personality already done have helped others find success. Tell them why you’d be a good fit for the firm you’re interviewing with, and how your skills and knowledge fit the requirements the company is looking for.

“It’s important that you really highlight what you’ve achieved within your current role. Talk about promotions, talk about awards, talk about how you’ve gone above and beyond, maybe is it a testimonial you’ve gotten from a client or a customer, but ensure that you’re really selling yourself as best you can,” as Walsh advises. “You’ll have 30 or 40 minutes to impress this audience. If you don’t, unfortunately, they’ll move on to the next candidate.” (Digital Marketing Institute)

The best way to prepare yourself is simple. You just need to read over your resume before the interview in order to refresh yourself on the courses you’ve taken, the knowledge you’ve acquired, the jobs you’ve had, the experiences you’ve been through, and the things you’ve done to help other companies or brands to reach their potential.

3. Don’t Pretend to Know Things

While there’s a lot of jargon that gets used in digital marketing, you should resist the temptation to pretend you know a term, or the ins and outs of a particular technology when you actually don’t and know very little about it. This may lead toy caught in a lie, which will be much more awkward than just admitting up front that you didn’t know about. Honesty is key and always one of the best policies, when it comes to interviews.  

In case you don’t know about something don’t feel ashamed about it, thus show them that you want to learn something new. That will show that you use chances to expand your knowledge.

4. Don’t Be Afraid to Offer Suggestions

The main scope of the digital marketing position is to be able to improve the overall performance and offer great optimizing results. Let’s say you see areas where the company can be improved, for example, they can improve its own activities or campaigns, then you should feel free to share your thoughts and recommendations.

The suggestion can be for instance, that you realized that the company doesn’t have a great presence on social media. You can suggest them ways that they could increase their reach such as repurposing top-performing content or trying a different content format.

This will demonstrate that you’ve done your research into the company, but it will also show that you’re analytical and care about the success of the company. It also shows that you’ve got what it takes to do the job, and also that you are dedicated to helping others improve.

5. Don’t be Vague

You should definitely avoid being vague. Instead make an effort to provide enough detail about your experiences, knowledge, and skills so the interviewer can get the full picture of your abilities.

“If you’ve been shortlisted for an interview, chances are on paper, the company feels you’re a really great fit for the role,” adds Walsh. (Digital Marketing Institute) “Where people fall down short is limited answers. What I mean by that is not using examples to flesh out answers, not giving different scenarios or talking through an example of what you achieved, how you maybe overcame an issue with a colleague, or maybe how you reached a deadline quicker, whatever it might be.” (Digital Marketing Institute).

This can bring a balance, while you want to provide a lot of detail, you also want to be to the point with your answers. You need to be clear about your skills and relevant experience and tie these things into why they make you a good fit for the position.

The digital marketing job is booming these days and there are also a lot of great candidates out there. In case you have a Digital Marketing interview, you should consider putting your best foot forward by having the most up-to-date digital marketing skills and knowledge in Digital Marketing, do research about the company and also remember to read over your resume to refresh your mind.

Source: Digital Marketing Institute

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