Twitter has launched a new educational course for video marketing purposes. The series contains eight-part that teaches you how to create promo videos that stand out. The series is called “Unskippable” and it consists of only 2-minute videos on different topics such as creating engagement, creating attention, the right video layout, and more.
According to Twitter, ‘’Receiving a list of best practices is always helpful, but it can be tough to translate a list of do’s and don’ts into a high-performing video. This course was created for creatives, by creatives, and doesn’t just teach you what the best practices are, but how to use them to think about and approach your next piece of content’’. The “Unskippable” series contains valuable suggestions and recommendations provided by Twitter’s creative team itself, whose expertise lies in assisting advertisers in creating numerous high-performing ads on the platform.
Moreover, the “Unskippable” series is part of Twitter’s free education platform called ‘Flight School,’ which offers insights into key advertising best practices on Twitter. Twitter’s creative team, aims to help advertisers produce thousands of top-performing ads on the platform every year, and it has provided the tips and advice in the series. Around 70% of Twitter’s top advertisers stopping or reducing their spending on Twitter, this may be a good time to test out Twitter ads and capitalize on new opportunities to get your promotions seen.
What you’ll learn from the series:
The main scope of the series is to provide a practical overview of all the essential elements required for creating compelling video clips. It is basically designed for creatives, by creatives, and doesn’t just teach the best practices but also provides insights on how to implement them creatively. Each video is approximately 2 minutes long, making it convenient to consume.
Each video of the online school has something unique to offer through its educational videos. To help you we will break down each video into its main takeaways:
Video 1 – Creating Attention:
The first video is an introduction to the series. The host discussed what attention is and how advertisers and creators can achieve attention through the video. The host states that by providing location and context in each video, brands will see longer view times, better engagement, and “excellent KPIs.”
Video 2 – The Right Video Size:
The scope of the second video focuses on which video sizes work best on Twitter. The host describes that there is virtually no difference between 1:1 and 16:9 aspect ratios. Performance depends on how you use the space. Avoid black bar or letterbox content.
Video 3 – The Right Video Length:
Right video length matters. Think about the time you’re asking your audience to spend on a piece of content and how you can make that time spent as worthwhile as possible. Get your brand’s key message across and allow your audience to move on.
Video 4 – The Right Video Layout:
Choose the right Video Layout. Where you place elements of your video can make a huge impact on performance. There are three different locations that represent prime locations for information to live:
Think of an envelope, with the return address, who the mail is being sent to, and the stamp.
Video 5 – Creating Engagement:
It is important to create engagement. You should have in mind that it is a crucial component to create content in-depth that people want to actually engage with. Creating content with depth, It’s a natural trigger to the human brain that it’s something that can be engaged and interacted with. When creating content with depth, you will move people to take action.
Video 6 – Providing Utility and Clarity:
When providing utility, you’re telling your audience why they should interact. Clarity means simplifying your value prop to ensure your audience is walking away with a clear message.
Video 7 – Pairing Copy & Caption:
The aim of this video is to explore the three rules for making a major difference in your Tweet copy.
You need to keep it brief, make it addictive, use a key hashtag, and finally add a caption. By adding a caption, you increase the view rate by almost 30%.
Video 8 – Breaking the 4th Wall:
This video teaches you how to speak directly to the audience and break down the barrier between brand and fan. You need to grab your audience’s attention, whether through feed disruption, breaking the 4th wall, or talking directly to your audience.
Those tactics can help you boost metrics including:
The launch of the Twitter course represents an exciting new chapter in the platform’s development as a video marketing channel. With its comprehensive approach to video marketing education and support, it is likely to be a valuable resource for businesses and marketers looking to capitalize on the growing importance of video content on Twitter.
The video has become a dominant format in the digital marketing landscape, and its significance continues to grow. Advertisers must stay informed about best practices and strategies to make their video content stand out and resonate with their target audience. If you aim to improve your Twitter video skills, it would be worthwhile to carefully review each aspect of the series and extract crucial insights on the current effective practices on Twitter.
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