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TikTok has launched a new content planning guide for 2024, which includes all the key dates that marketers need to be aware of, along with various pointers and notes, to assist them in their campaign strategy.
The new TikTok guide takes a different approach to the usual content calendar templates, with more focus on how to make the most of specific events.
As explained by TikTok:
“We want to give you the most relevant tools and easy-to-implement advice so that you can choose which key moments to prioritize for your marketing strategy in 2024. That’s why we’ve decided to not only make a bespoke calendar for each major region across North America, Europe, and the Middle East, but we’ve also added some top tips for making the most out of TikTok year round.”
The new 2024 guide includes both key dates and additional pointers on how to use TikTok’s various ad tools and functions.
As you can see in the above image, each date period has an overview of key events, along with pointers at the end as to how to use various TikTok marketing elements.
Also, TikTok created a campaign planner template to make it easier for marketers, all with links to relevant tools to help them maximize their efforts.
TikTok’s marketing calendar for 2024, highlights more specific tools and processes to help marketers get their campaigns on track.
Source: Social Media Today
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