TikTok Introduces New Support Program for Beauty Creators

TikTok has unveiled a new initiative to support beauty creators on the platform. Partnering with Estée Lauder, the program called “The Catalysts” aims to discover and promote emerging voices in the beauty industry.

As TikTok explains:

“Launching on Tuesday, June 25th, The Catalysts seeks to unearth the next big names in beauty, shining a spotlight on a new generation of beauty innovators. With TikTok’s help, and a global community of creators invited to apply, the programme will offer mentorship, financial and marketing support, and expert advice on how to build and scale a beauty business.”

TikTok creators aged 21 and over are invited to submit ideas and business plans related to makeup, skin care, body care, hair care, and fragrance. They will need to showcase their ability for creative storytelling through the app.

“You must share a TikTok video explaining why you should win and Your Vision for Beauty, using the hashtag #JointheCatalysts.”

A panel of industry experts will evaluate the entries and select the winners. Each winner will receive 250,000 dollars and TikTok ad credits to support their project.

@thecatalystsworld Meet the jury – @violetchachki. "Now more than ever it is so important to support the next generation of founders because the world is rapidly changing and we need strong leaders in all fields in order to move forward as a society." Tap the link in bio to learn more about #TheCatalysts, our search for the future of beauty, and apply now 🔗 #VioletChachki #JoinTheCatalysts @niv_elc #beauty #beautytok #fashion #fashiontok #contest ♬ original sound – thecatalystsworld

This initiative is an effective way for TikTok to generate more interest from beauty creators by offering a pathway that connects them to the industry, supported by experts from well-known names and brands.

Additionally, it will increase the visibility of influential beauty creators on the app, guiding brands to key voices they may want to collaborate with to enhance their presence on TikTok.

Despite uncertainties about its future in the U.S., TikTok continues to be a crucial platform for engaging with younger audiences. Even if it faces restrictions in the U.S., it will remain accessible in other regions where its influence is expected to remain strong.

Therefore, this initiative could be an important opportunity for beauty marketers to consider. It provides a means to discover new voices and stay informed about broader trends in the beauty industry.

You can learn more about the program here

Source: Social Media Today

Find more information here: http://bit.ly/2BPQn38

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