The Use of QR Codes in Marketing

QR codes can help you utilize better marketing strategy, QR codes are here to help for a better marketing strategy. With QR Codes you can reach, engage and convert your audience.

QR code (Quick Response) codes are a type of barcode that can be read by any digital device. QR codes are the easiest way to store information of any form including restaurant menus, videos, websites, articles, and many more. The information is stored in a series of pixels in a square-shaped grid.

Many marketers used bar QR codes for their web pages, billboard ads, or for any other marketing purposes. With the use of barcodes, any brand can provide their customers with more information about their products or services instant and easily with just a single touch on their screens. QR Codes can also be read from all directions, which means that the user can quickly scan it using their smartphone and land on the intended web page in seconds.

The most common QR code is used for restaurants, restaurants can turn their printable menu into a QR code. Customers can scan the barcode through their smartphones and be directed straight to the menu page. The increase in usage of QR-Codes increased during the pandemic when people were reluctant to one another.

So, how you can utilize QR codes and monitor the performance of your marketing campaigns;

Hassle-free – Direct your customers in an instant:

With the scan of the QR Code, any brand or company can lead their customers to the signup page or website directly. Extra tip: Make sure that your URL matches your QR code in order to measure it accurately.

QR code for Business numbers:

If you want to share your business details with no effort but still want to engage with clients, you can create a QR code for your station, and add all the information about your business contact details. Extra tip: You can make the QR code direct your clients to dial your number directly.

Emails:

QR codes are also helpful when you want to monitor data for newsletters, marketing emails, and email performance rates. In this way, your emails can be accessed easily from any platform or device.

Applications download:

QR code can direct you instantly to the download page of any app and start downloading immediately. Many companies that own mobile applications can create eye-catching applications and improve their marketing campaigns.

Many international applications such as the social media platform Snapchat is being used by over 347 million daily active users, use QR codes to foster more engagement in their communities and add people more easily.

Location:

If your website visitor wants to drop by your office, they can just pull out their phone and scan the QR code on your website. Instead of manually searching for the address on online maps, the QR code can give specific directions to your business location.

Social media pages: If for example, you are a clothing brand and your customers follow you on your social media accounts, they can scan your QR code for either a discount or promo code.

E-commerce:

QR codes are everywhere and they can save many companies from going paperless. For example, e-commerce businesses with the use of QR codes they can provide their customers with QR codes that include, for example, their payment invoices or receipt.

This technique is one of the most important strategies when it comes to digital marketing. It helps you provide a clear CTA. Extra tip: It has to be clear and easy for your customers to know how to use your QR code. Run multiple tests to make sure that everything is working properly.

Benefits of QR codes for marketing:

It’s simple! The benefits of QR codes are very obvious and many.

QR Codes can offer marketing potential, they are cheap and unique and they can be used very effectively and creatively for any reason.  Many brands have already adapted QR codes for their marketing campaigns.

QR codes can also be beneficial for:

• Eye-catching
• Simplicity
• Creative collaborations
• A link between TV and e-commerce
• Product authentication

QR codes can also help companies to gain new and potential customers.  Either through websites, discount and promo codes, landing pages, or even a free download that can help increase engagement.

How I can create a QR Code:

QR codes can be created very easily through various free services for example the most popular free service QR Code Generator, – you can also be very creative through this service.

It is very clear that QR codes are thriving and they offer a very practical use to any company. Take your customers straight to the correct piece of information through QR Codes.

Find more information here: http://bit.ly/2BPQn38

For more information contact us at: team@360prconsultants.com