The Dos and Don’ts of Social Media Marketing for Small Businesses

Social media is a unique opportunity for small businesses to connect with their customers, and also build brand awareness and drive sales. To help you navigate and build your marketing strategy for social media, we’ve put together a list of the dos and don’ts of social media marketing. Knowing the dos and don’ts when it comes to utilizing these platforms can make all the difference in creating successful campaigns and promoting your business.

7 SOCIAL MEDIA DO’S

1. Don’t Steal Images It’s essential to remember that your content needs to be unique, and also your images. Never steal any images, it is unethical and you can probably face legal repercussions from the original creator. Prefer to choose to use original images or ones that are free for commercial use.

2. Do Create Content for Your Ideal Customer It is important to remember that when planning your social media strategy, you need to focus on creating content that will appeal to your ideal customer. This way, you can tailor your content in a way that speaks to your target audience and motivates them to take action. Provide them with all the right information they need to make an informed decision.

3. Do Be Consistent and Post Regularly. In order to reach more audiences on social media consistency is key. It is important to do regular posting at specific times. A consistent posting helps you create a routine around your social media marketing activity, and also encourages the algorithm to show your content more often. Staying active on social media ensures that your brand remains on top of the mind of any potential customer.

4. Build Relationships and Engage with Your Followers For success on social media it is important to keep an engagement with your follower. Engagement with followers helps you create strong relationships and trust with them. Also, this can give invaluable feedback from your customers and help you improve your strategies. Remember that you need to respond to your comments, answer any possible questions and share other people’s content that it could potentially interest your followers.

5. Do Schedule Posts Your priority needs to be your content and posts. Scheduling posts can give you more flexibility when it comes to content creation, as it allows you to plan ahead and get organized.

6. Do Vary Your Post Type Diversifying your post types will keep followers engaged and interested. It’s important to mix things up by posting different kinds of content, such as educational pieces, stories, industry news, etc. This can capture your audience’s attention and encourage them to engage with your posts. Also, this is a way of how customers perceive your brand.

7. Do Monitor Your Performance It is essential to monitor your performance on social media. This will help you understand how well your content is doing and what kind of impact it has on your audience.  Also, remember to keep an eye on your analytics including engagement rates, follower demographics and activity, post reach, and impressions.

Knowing these metrics can give you a better idea of what kind of content resonates with your followers so that you can create more of it in the future. Also, when monitoring your performance helps you identify key influencers to partner with who can help amplify your message and bring more people to your page.

7 SOCIAL MEDIA DON’TS

1. Don’t Steal Images It’s essential to remember that your content needs to be unique, and also your images. Never steal any images, it is unethical and you can probably face the legal repercussion of the original creator. Prefer to choose to use original images or ones that are free for commercial use.

2. Don’t Expect Instant Results You need to be patient with your success, don’ dive in expecting instant results. Building success on social media is more of a marathon than a sprint, it takes time and lots of effort in order to build strong relationships and trust with your audience, so take the necessary steps to develop an effective strategy tailored to your needs. As we said in our do’s you need to be consistent.

3. Don’t Compare Yourself to Others. Business owners can use social media to show off their work but it is necessary to remember that you need to avoid comparing yourself to others. Remember that every business is unique and needs to follow its own journey. You have to stay focused on your own goals and objectives and keep pushing forward with your business.

4. Don’t Ignore Comments Remember to interact with your followers on social media, especially by replaying their messages. This will show them that you genuinely care about their experience by reading them thoughtfully, both positively and negatively. Taking the time to reply will help strengthen and maintain relationships with your followers over time.

5. Don’t Be Overly Promotional Sharing content and information on your social media is important but don’t be overly promotional. You need to focus on providing your followers with useful and interesting content that will resonate with them. Create a balance between promoting yourself and engaging in conversations with your followers.

6. Don’t Let it Consume Your Time Do not let social media consume your time and your role on social media. Yes, social media play an important role in marketing and promoting your business, however, you need to focus on creating quality content, developing strategies and tactics to grow your business, and working on product development and customer service. Set a schedule and stick to it.

7. Don’t Take Haters Personally Anyone who is active on social media and special business will most probably get discouraged by haters. We know how discouraging negative comments can be, and it’s hard not to take them personally, but you need to stay focused and motivated on your goals. You need to remember that the majority of viewers on social media are genuine users who want to engage in a positive way.

If you need help with your Social Media Marketing you can get in touch with our team.

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