Pinterest Introduces Media Buyer Certification

Pinterest introduced another certification program within its Pinterest Academy education element, with a new “Media Buyer” certification course now available to all users.

Pinterest’s Media Buyer certification will enable media professionals to showcase their Pin expertise, and it will be available for free to all Pinterest Academy subscribers.

As stated by Pinterest:

“The Pinterest Media Buyer Certification exam measures and validates an individual’s job-related knowledge and real-life Pinterest ad platform experience. It’s designed to help marketers stand out across a competitive industry and get ahead in their career – with a Pinterest standard of advertising excellence.”

To get certified, participants will need to pass a 60-question multiple choice exam covering a range of topics including campaign activation, optimization, and ad reporting.

Also, participants will need to get a score of 70% or higher on the exam to achieve the certification and if they fail, they’ll need to wait two weeks to attempt the exam again.

According to Pinterest, the exam is intended for media buyers with two to five years of experience, including one to two years specifically using Pinterest advertising tools.

This is the latest addition to Pinterest’s education platform, which it initially launched in 2019, providing a dedicated means to improve your Pin knowledge and showcase that via certifications and badges.

Now Pinterest has more than 518 million monthly active users, who most probably came to the platform with high purchase intent. It may well be worth upping your Pin knowledge and in addition, maximizing your campaigns in the app.

You can learn more about the new Pinterest Media Buyer Certification here

Source: Social Media Today

Find more information here: http://bit.ly/2BPQn38

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