Influencer marketing has become an essential marketing program. Today influencer marketing is more than products and news shared by «big stars» on social media platforms. With influencer campaigns, digital marketing agencies can now add more value to clients’ brands and businesses and grow their engagement and sales.
Below are a few examples of how to do that:
Create partnerships with content creators:
With the rise of the most recent social media platform such as (TikTok), brands have the opportunity to advertise their products and services via ‘’real people’’ and not from expensive celebrity endorsements. Many content creators worldwide such as Mikayla Noguiera and Elyse Myers gained millions of followers by doing honest product reviews and relatable storytelling.
Many brands such as Cerave (Skin care products) experience a brand lift over the past year due to the reviews by real people. Content creators can help brands grow faster.
Content creators use a variety of video editing techniques that can make them creative. Through real people influencing advertisements brands can now establish clearer KPIs. When brands let influencer create their content and be more creative, this leads to more authentic and easy brand messaging.
As an advertising agency, we suggest you let your influencer have their open-ended brief partnership for you to back more valuable and real personalized videos that will perform across many social channels for example on Instagram Reels and TikTok.
Use content across multiple channels:
For better ROI performance, it is necessary to build influencer programs with the same content approach to get a cost-effective way to produce more authentic and convincing content.
As an advertising agency, we suggest you invest more money upfront to receive the usage rights to share influencer content across paid, and owned campaigns too. Especially with video (reels), you can receive a more significant growth in ROI performance.
It is necessary to get advance in your tracking too. Influencer marketing it’s still the most cost-effective marketing channel. Tracking your influencer marketing campaigns will revolve around your campaign’s goal. It is important to set up a measurement infrastructure too. Measurement infrastructure can help you calculate ROI and check what’s working and what is not, to optimize better your upcoming campaign.
Find an accurate way to connect influencer programs to top-line marketing goals via UTM codes and monitor your site’s traffic, promo codes, and giveaways. Also, by doing paid socials ads using influencer content you can check your metrics and get more specific conversions than before.
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