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When you enter the business world, their many things you have to consider and one of them is how to advertise your brand-new company. One of the most cost-effective and long-lasting options other than Facebook and Instagram ads and campaigns is Google AdWords. Google AdWords is an advertising program that enables business owners to create ads that are displayed when people search for certain keywords. With Google AdWords, your business will be able to target potential customers by their interests and their location.
Below we will have a look at how you can use Google AdWords for advertising in the most effective way and market your business.
First, you need to create an account on Google AdWords, then you will be able to choose and set the keywords that you want your ad to appear for and the amount that you are willing to pay for the ads to appear for those specific keywords.
When someone does a search on Google and includes one of your chosen keywords, then Google will automatically appear your ad at the top of the search results. If the user proceeds and clicks on your ad then you will be charged for the click. Your ad will also appear on the Google Display Network, a network of websites that use AdWords to show ads.
Google AdWords allows you to target a very specific audience which makes it a very effective platform to use for your ads. With AdWords, you can set the specific keywords that your target audience may be using when they are searching for a company similar to yours.
This allows you to show your ads to people who are most likely to become customers. Also, Google AdWords is a very inexpensive option. Through settings, you can select how much you are willing to pay each time someone clicks on your ad. The amount that you are willing to pay per click allows you to control how much you spend each month on your Google AdWords campaigns.
How to create an effective ad for Google AdWords
This is the most important part of your overall strategy when you set up your Google AdWords campaign. Below we will have a look at 4 things you need to do for an effective Google AdWords ad.
Narrow down the conversion goals, that you want to gain from the campaign. What is the overall goal of your business, what are your advertising goals; Make everything clear for your ad to work and gain results.
How Competitors use Keywords
Use intelligence tools to help you find out your competitors use keywords. Other companies similar to your industry may have already tested and optimized their AdWords campaigns and they have already found out what keywords, ads, and landing pages work best for your market. Intelligence tool, allows you to access, organize, and look through the information concerning your competitor’s advertising history. However, it is essential to find a way to differentiate the information if it is to be used in your business. This differentiation will increase the success rate of your Google AdWords campaign.
Target «long tail» keywords
Create long tail keywords, long tail keywords are super-specific and targeted to one business. Long tail keywords are made up of phrases that have less search volume than more popular terms. Those keywords convert better because searchers are looking for specific topics or products. For example, if your company sells furniture, then most probably your pages will never be going to appear near the top of an organic search for the word furniture because there’s too much competition. You need to use a keyword say, minimal décor sofas it will be more likely to capture the attention of someone interested in just that.
Google Ads also offers the option to input negative keywords: words that you don’t want to be affiliated with. Negative keywords allow you to create a list of words and phrases which you don’t want to be associated with your website when users search for them. By selecting a specific negative keyword or phrase, and then assigning a matching type to this. So choose them strategically and effectively.
Below is a simple guide on how to apply negative keywords on AdWords for your Google Ad:
- Apply [Brackets] for an exact match
- Apply “quotations” for phrases
- Entering keywords without any additional symbols for broad match
- Apply +plus symbol for broad match modifier
By using a combination of these formulas, you can create a highly-effective marketing method for your Google Ad.
Google AdWords is one of the effective ways to advertise because it allows you to target a specific audience, it is inexpensive, and it can be set up very quickly. Visit Google Ads Help to learn more on how to set up a Google AdWords and to set up your first campaign.
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