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It is no surprise that storytelling has gained so much traction in today’s creator economy. According to a study, 64% of participants preferred the tappable mobile web story format to the scrolling article version. More than 75% of users are interested in reading tappable articles in their most-read content categories. Their several platforms available that you can use to create interactive stories, and of course, the Google platform now offers its own version called Google Web Stories.
Google Web Stories is a web-based version of the popular “Story” format that allows content creators and influencers to host and own their work. Google Web stories offer a swappable micro-content that can include texts, audio, videos, images, and even animations. Also, GWS contains links, Call-To-Actions, and AdWords.
Google Web Stories, offer an immersive, full-screen experience powered by AMP technology. Creators can host them on their website or blog, distinguishing them from other similar formats such as Instagram or Facebook. Additionally, GWS appears on Google Search, Google Images, and on the Google Discover app available on iOS and Android. For instance, content creators can use individual story panels to share brand narratives or promote their products to their audience. Also, bloggers can use GWS to get more traffic to their sites. This micro-format storytelling is an excellent technique for bloggers to make old posts more accessible or to promote new blog post ideas. Google Web stories give the opportunity to content creators to make their own web stories and have full control over the story they are telling. You have full authority over every aspect of your content, from how it is marketed and monetized and how long it is accessible online.
As stated by Google data, the search engine giant adds 100,000 new articles to its search database every day, and there are already 20 million Web Stories available online.
Below we will have a look at how these web stories actually work. The idea behind Google Web stories is simple. Google For this process, Google created a live video feature, which shows that creating Web Stories can take only five minutes to complete from start to finish.
Pick a visual editor
With the use of a visual editor, you can create and edit images, and graphics. There are several types available, and they all have simple features and ready-to-use templates, so do not worry if don’t know how to start. Google partners with various tools and resources to make the creation of Web Stories as simple as possible.
The three most popular ones are:
Web Stories for WordPress Plugin: Google-designed free, and user-friendly editor for WP-based websites.
MakeStories: a drag-and-drop editor that enables creators to submit and use their graphics, videos, templates, and icons.
Newsroom AI: A mobile experience editor that helps designers create engaging, fast-loading mobile experiences.
Plan the Story
You need to plan and create a good story. GWA is a form of visual storytelling. As a content creator, your first responsibility is to know what your target audience wants to see. The best Stories grab the audience’s attention. Have in mind that this is a micro-format and everything needs to be clear, concise, and compact. You need to be mindful of how you present your message through your story.
Google Web stories are a type of visual storytelling and people are visual learners. Your first priority is to choose the right imagery and videos. This is the most crucial and time-consuming task you need to do. However, if you already have a website, it’s also likely that you already have a collection of photos and videos on hand. It is necessary to pick the correct ones to convey the idea you’re trying to get across.
Create the Story
Once you’ve chosen an editor drafted the storyline, and prepared the visuals you can start creating your Web Story. Using built-in templates is the easiest way to make the story panels for novice creators or those new to GWS. It much easier to drag and drop the images and videos you want to use. If you’re a more advanced creator and have the tools, create your own visuals to make your Stories stand out. GWS are interactive so try to switch your stories up. Use a combination of photos and videos on one Story, then add polls or quizzes on the next.
Publish the Story
When you’ve done all the previous steps, check your Story from start to finish. If there’s a lot of text, check your grammar too. If it’s image-heavy, make sure that the pictures aren’t pixelated or unsightly. Once you’ve previewed your Story and feel happy with the result, send it out into the world. If you’re using a visual editor, clicking “Publish” will do the deed. After you post your Web Story, it will appear on relevant user-based Google surfaces like Search and Discover.
Benefits of Google Web Stories: Google Web Stories presents numerous benefits to marketers since it functions differently than stories on other social networks.
- Complete Ownership
GWS, allow you to have complete code control. You can embed your Web Stories on your website and use them to create cross-platform content, and because they are on your website, you have complete ownership and content copyright.
As a creator, you can produce engaging stories while presenting related ads. Also, you can promote your Web Stories the same as others promote programming ads.
Web stories don’t have an expiration date.
You can create a Story now and post it for however long you like, or even delete it within 24 hours.
- Google Analytics
Any Web Story is essentially a web page, and it has its own link. You can incorporate the link with Google Analytics for more extensive monitoring and user analysis than other social media sites. Additionally, this tool allows you to examine how your Web Stories can fit also to your digital marketing strategy.
Google Web Stories are fully responsive to any type of device, so you don’t need to design different content for different devices and this can save you time and money.
Google Web Stories is an excellent tool that allows creators to host and own their work and tell the stories they want to tell. Share their experiences with their followers, whilst building their brand reputation, boosting traffic to their websites, and positioning their selves as an authority in the industry.
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