Google Introduces New Connected TV Ad Placement Options

Google has unveiled a new method for displaying ads on connected TV sets through its Google TV network, accessible on selected smart TVs and OTT devices.

Google is aiming to capitalize on the connected TV trend with its new ad placement option, which allows brands to showcase their promotions on various new models of Sony, Hisense, TCL, and Chromecast devices. Google highlights that there are currently over 20 million monthly active Google TV devices.

According to Google:

“The Google TV network offers in-stream video inventory across more than 125 channels built into Google TV, including live sports, full-length T.V. shows, and movies. In the U.S., 60% of households now watch free, ad-supported streaming services and channels. And viewers of Google TV’s free channels spend an average of over 75 minutes per day watching.”

Connected TV has emerged as a primary source of entertainment, highlighted by Nielsen’s report earlier this year that YouTube led in streaming platform watch time in 2023. This presents a significant new opportunity to reach a broader audience on the largest screens in their homes.

The current Google TV network provides a variety of connected TV ad formats, such as non-skippable ads and 6-second bumper ads. Advertisers can showcase their video ads on the Google TV masthead or within eligible video-streaming apps accessible through Google TV. This presents an opportunity to broaden your campaign’s reach and deliver more compelling, impactful video promotions.

Google TV network placement is now accessible via Google Ads and Google Display & Video 360 platforms.

Source: Social Media Today

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