Google Analytics is one of the most powerful data-driven marketing tools and it is extremely useful in understanding the impact of your business’s promotional efforts. However, there are other handy and useful analytics tools available in the market that can also help you transform your business insight and boost your branding – action.
Google Analytics has features and functionality designed to dig deeper into your consumer data from several sources, thus other tools offer free to use while some of them are paid. Each tool offers a slightly different unique selling point. Below we have a look at three of the best alternatives to Google Analytics to help you find out which one best suit your business needs.
Some of the tools that you should consider are:
Open Web Analytics
Open Web Analytics (OWA) is an open-source webstats solution and it’s free. Its user interface is reminiscent of the Google Analytics interface since 2013. OWA is feature-rich, with the use of this tool you can track your goals, track your conversion funnel, and you can also find out stats filtered by multiple factors, and even displays heat maps and mouse-tracking.
Some of the key features of OWA are:
You can set and store up to five custom properties on all tracking events (including page views, sessions, clicks, or action events). Custom Variables can be set for a single tracking request, across all requests that make up a single session/visit, or across all visits for a single visitor.
The only negative about OWA is that is not being updated frequently and it has the same bounce rate and time-on-site weaknesses that most analytics tools have.
Another free Google Analytics alternative is Leadfeeder. This tool offers a wealth of data-driven insights. Leadfeeder boasts an incredibly intuitive interface, which can help you master the basics in a matter of hours. It’s a highly visual tool and it also helps to uncover patterns in user or audience behavior at a glance.
Some of the key features of Leadfeeder are:
Leadfeeder can help you to track and monitor any companies that interact with your website. Also, it’s a very useful tool for B2B marketing capabilities. It can integrate with a range of popular web tools (including Mailchimp, Pipedrive, Zapier, and Google Data Studio) with ease. Leaderfeeder tool offers a solid mix of behavioral as well as engagement-based insight from both a B2B and B2C perspective.
Another impressive alternative to Google Analytics is HEAP. The main focus of this tool is on user-friendliness. With the use of HEAP, you can easily set up tracking for all the important events on your site. Its setup can actively encourage you to create useful tracking and reports. Also, it can guide you through the process of building your own reports, based on your particular business needs.
Some of the key features of Heap are:
Heap can install a tracking code on your website and everything in it works with a point-and-click interface. The most interesting feature about Heap is that you can define custom events by clicking directly on buttons and forms on your site and telling Heap what you want it to track in relation to them.
Also, it can automatically track events on your websites and shows you a list of the most commonly performed events, which you can then label and classify. Is one of the most incredible and easy Google Alternatives to set up and use.
If you are about to choose a Google Analytics alternative, keep in mind the features that are vital to your business success and the ultimate goal you are hoping to achieve.
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