Pinterest Highlights Key Color Trends for 2024

Pinterest has put together a new “Pinterest Palette” with the key color trends for 2024, based on the dominant colors from Pins identified within its Pinterest Predicts report.

Pinterest stated:

“Our internal creative team, Pinterest’s House of Creative, analyzed the trends from Pinterest Predicts 2024 and distilled the search terms specifically related to color (i.e. “blue jellyfish,” “blue chrome nails,” “aqua makeup looks.”) We then pulled out the most persistent hues from the trending keywords. The team also did a deep dive into the cultural zeitgeist, digging into the worlds of fashion, interior design, graphic design, and the culture at large to compare Pinterest’s data to the macro industry color trends.”

Based on their research, Pinterest has identified five key color palettes that will resonate with audiences this year:

The main colors that Pinterest identified are:

Gummy Pink
Desert Orange
Aqua Blue
Moss Green
Mocha Brown

Pinterest for each color, decided to provide an overview chart based on how it’s been used across Pins, including key product examples and search terms.

Further, Pinterest created the color guide to help marketers understand better the 2024 trends and to help them get a more creative approach throughout the year.

It’s an interesting way, to help individuals and content creators to enhance their content appeal.

You can check Pinterest’s full overview here

You can also download the guide in a PDF Format here

Source: Social Media Today

Find more information here: http://bit.ly/2BPQn38

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