Microsoft Launches New Generative AI Ad Creation Tool

Microsoft has announced that it’s updating its Retail Media tool with a new Creative Studio element, which will enable users to create totally new ads, in new formats, all via conversational AI prompts.

As explained by Microsoft:

“With this creative management solution, retailers and advertisers can boost creativity and productivity by generating banner creative with ease, thereby improving banner ads’ participation, performance, and ultimately revenue. With the easy-to-use AI-powered tools, retailers can also support the full breadth of their advertisers, especially the smaller ones who may not be equipped to run effective banner campaigns, thereby unleashing the full potential of banner ads’ growth in retail media programs.”

The AI tool can create ads based on just a product URL, with users then able to further customize the creative for different channels.

Microsoft says that the AI-generated ads will automatically align with each retailer’s style guide, while you’ll also be able to customize your ads through further prompts.

With the new tool users will be able to also update and emphasize on selected words and phrases, crop and clean up background, and overall users will be able to modify all their ad elements, all based on text prompts. 

Microsoft’s AI tool could be a handy tool for building campaigns and optimize ads to deliver on different platforms, by adding another element to Microsoft’s expanding ad creation suite. 

Microsoft is rapidly changing itself into an AI-first company, with generative AI being built into all its tools. And with the hype around AI only set to rise, that’s looking to be a good bet for the company, with its Bing search engine getting more attention than ever, and its various other AI elements, powered by its partnership with OpenAI, helping to boost Microsoft’s value to record highs.

With tools like this, Microsoft will continue to drive adoption via its AI elements, and it will continue to improve. 

You can learn more about Microsoft’s’ Retail Media Creative Studio suite here.

Source: Social Media Today

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