LinkedIn Offers Tips for Enhancing Your Presence through Posts

LinkedIn has provided new advice on how to post effectively on the platform to grow your community and maximize your opportunities.

Although many of these tips are quite general and similar to what LinkedIn has shared in the past:

“LinkedIn members who post twice per week see up to five times more profile views. Complete your profile to demonstrate your credibility and help your profile viewers learn more about you.”

Some other notes go beyond just “fill out your profile” and “write engaging stuff”, and include more LinkedIn-specific detail.

For example:

You probably remember to include a hook and a call-to-action (CTA) when writing ad copy, but might not consider them as much when crafting personal updates.

To help grab attention with a hook, LinkedIn offers a few examples:

• Share a surprising statistic: “The average manager wastes 12 hours per week. Here’s how to get that time back.”
• Ask a thought-provoking question: “What if your top-performing employee is hurting your team?”
• Make a bold statement: “Remote work is overrated.”
• Share a personal story: “I just turned down a job that would’ve doubled my salary. Here’s why . . .”
• Tease research findings: “I analyzed 1,000 cold emails. The findings surprised me . . .”

And on CTAs:

• Ask a focused question about readers’ experiences
• Invite specific examples from your readers’ work
• Seek new perspectives
• Request opinions on a particular aspect of your post
• Encourage readers to share the post with someone who could benefit from the information

When it comes to potential topics, LinkedIn recommends sharing your knowledge, experience, and perspective, as well as commenting on industry news and trends.

While these suggestions may not be groundbreaking, it’s important to consider how these two elements can help shape your LinkedIn presence.

You can also share professional achievements or updates, providing context on what led to them, or explain significant changes or news within your business, offering your perspective on why it’s important to you.

The main takeaway here is that you should include your own perspective and input; otherwise, it may come across as if the social team is pushing you to post on LinkedIn on behalf of the company.

And yes, it’s easy to tell when you’re sharing a generic company message.

LinkedIn also recommends engaging with others’ posts to increase visibility and foster reciprocity. Additionally, it highlights that hashtags remain important on the platform.

“Hashtags are searchable and can be followed, allowing your content to show up in searches and feeds of professionals who follow those topics. Add a few relevant hashtags either in line with your content or at the end of your post to increase your content’s discoverability and reach.”

I asked LinkedIn earlier this year whether hashtags are still relevant in the app, and they said that they were, but within context:

“Using hashtags can be a helpful tool for viewers to easily identify what a post is about and find other related posts. However, it’s important to use hashtags that are closely related to the topic of the post for them to be most effective. In addition to hashtags, we also consider conversation topics and keywords to help surface relevant information for professionals looking to advance in their careers.”

The most effective approach is to use hashtags that haven’t already been mentioned in your post, as LinkedIn can deduce the topics and subjects from the context.

While hashtags aren’t essential, they can still be helpful if they are relevant to the content.

For context, here are the most commonly used hashtags on LinkedIn:

In addition, AI and related topics have become more prominent on the platform, but this provides additional context on the more common discussion trends.

These insights could be useful in shaping your LinkedIn strategy. While long-time users may think, “Of course, everyone knows this,” for those just starting, this could serve as a helpful guide for planning your approach.

You can check out LinkedIn’s full posting tips here

Source: Social Media Today

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