How Marketers Are Using Generative AI -Infographic

Generative artificial intelligence (AI) tools such as ChatGPT are a hot topic among marketers these days. How does generative AI work, and how is it being used by marketers? Below we will have a look at an infographic explaining how marketers are using generative AI tools in their digital marketing process.

AI apps have provided a window into a world of new possibilities, however, when you actually get down to it, AI capacity at this stage is limited, in terms of quality and consistency.

Thus, there are several new ways that you can make generative AI tools work specifically for your needs, and they can be valuable complementary resources for a wide range of tasks including digital marketing. AI apps are only going to improve, which is why you probably should be using them, if you are interested, to get a better understanding of their potential, and limitations, in various contexts.

This technology has matured enough that a majority of marketers are already using it. Marketing professionals in major industries are finding new ways to solve old problems by rapidly adopting generative AI inside their respective marketing industries.

According to new research from LocaliQ, many marketers are very interested in the new wave of AI tools. The below infographic highlights a range of stats on generative AI use, including how many businesses are using them, and further explains what they’re using AI for.

Source: Social Media Today

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