Reddit: Expands Interest Targeting for Ads

Reddit is significantly expanding its interest targeting categories for advertisers, including a whole lot of new topics and subjects that will now be added to its interest targeting list.

If you are not familiar with what exactly interest targeting is, Reddit’s new interest targeting shows your ads to people based on what they are interested in. Instead of you having to figure out what Reddit communities or subreddits are relevant to your ads, the platform does that work for you.

Reddit explained:

“Interest targeting is our most popular form of targeting. That’s why we’re providing you with more control and transparency over your ad targeting and expanding the number of interests available to target from 66 to 152. We’ll be rolling out this update over the next few weeks, so be sure to check back on your campaigns to implement any targeting updates.”

The interest targeting it will enable you enables you to enhance in on specific audiences based on the subreddits that they’re visiting, and the topics they’re engaging with. More specifically, interest targeting will do the heavy lifting in this respect for you, enabling you to select relevant interests from a basic list.

Which just got a lot bigger. Here’s a look at Reddit’s expanded interest-targeting topics.

From the above image, you can see that now the are many options available that can help you reach relevant Reddit audiences, which could make it a lot easier to broaden your campaigns, based on key topics related to your products.

This can be very helpful, as it is a good way to improve your Reddit ad campaign performance, and additionally ensure that you will get your promotions in front of the right users.

Overall, Reddit’s expansion will create more opportunities for brands to serve ads to relevant audiences, and improve reach and campaign performance. With the holiday season coming up, now may be the ideal time for you to start planning and experimenting to find out which interest categories are most effective for your ads. Reddit stated that the new interest categories expansion started this week. When you get access, you’ll see the update in new and existing ad groups.

You can find more information here: https://reddit.my.site.com/helpcenter/s/

Source: Social Media Today

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