Why You Should Use Google Ads For Video

Google Ads is one of the most popular advertising platforms out there. Google Ads launched back in 2000 and its main function is pay-per-click (PPC) commonly used in marketing strategies, and it works as a part of paid search advertising targeting digital consumers.

Google’s market runs rife with potential leads. People are more likely to click on a paid search ad on Google than any other search engine. Costs for keywords are rising, making these campaigns increasingly expensive. Google Ads may be deluged with business owners making their mark, but there are avenues yet to be conquered. Video is a perfect example of an untapped resource with plenty of potential for growth for any business.

Below we will have a look at which ways Google Ads can feature in the video and how this can benefit you.

Google Ads for Video

In Google Ads, the most commonly used ads are made on YouTube videos, and they are called TrueView ads and they come in three formats.

Let’s have a look!

In-Stream:

In-stream ad is one that plays during a YouTube video stream. The YouTube partner agrees to have ads play in exchange for monetary compensation. More specifically they appear at the beginning, middle, or end of the stream. This kind of ad can be very beneficial as they provide the viewer with the option to skip the ad after five seconds and return to the video. In-stream ads don’t charge you unless a viewer watches your ad for 30 seconds or more. There are also non-skippable ads that do not have a skip button so viewers watch for the full 15 or 20 seconds.

In-Search:

In-search ads are linked to keywords. For example, when a YouTube user searches for your keyword, your ad will appear in the results window. If the viewer clicked on the video, then you’re charged for it. This method lacks the safety net of the five-second skip rule but has merits of its own. In this case, your ad will most probably reach its target audience if it’s delivered by a search term.

In-Display (Video discovery ads):

In-display ads are those types of videos that appear in the sidebar or search results. They’re marked with an “ad” indicator. In this case, once the video is clicked, you’re charged immediately for the ad. These ads are extremely precise, and they guarantee that the viewer wants to see your content.

Connecting Your Ads to Video

The first step you need to take is to connect your Google Account with your YouTube Account.  When they are set up, you need to create your Google Ads account. When your Google Ads Account it’s all up you can immediately start your campaign with the following easy steps:

Link Accounts

Now you need to Link your Account. Go to your Google Ads page, select the setup option, and click on the button to link your accounts. YouTube should be one of the options listed in the account panel.

Create and Specify Campaign Conditions

In this Ads panel, you need to select the option “campaigns,” then “add campaign,” and then “video.” The tool will prompt you to specify whether you want to increase brand awareness or brand consideration with your video. When a campaign is selected, give it a title, and determine how much you’ll spend daily.

Campaign conditions you’re required to specify are:

• The launch and close date of the campaign
• The language and countries to stream in
• Whether the video is in-search, in-stream, or in-display
• Your bidding strategy
• A schedule of appearance

One of the key advantages of this ad strategy is that it targets your audience by demographics and interests.

This breakdown appears under the “people” tab, and lets you zero in on your target consumers through:

• Age
• Gender
• Family-size
• Income
• Life event celebrations
• Interests or affinity
• Past interactions
• Similar interests
• Habits

When your audience is chosen, you can now select placement by clicking on websites or YouTube channels that you want your ad to run through. You may also select keywords and categories which relate to your target audience.

And the final step is to Run and Monitor Your Ad

When the Ad creation process is complete, now all you need to do is to publish and maintain it. With the use of Ad metrics reports you can check how your ad is succeeding and where it needs to be improved.

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