Google: Announces New Generative AI Ad Tools
Google recently announced a range of new generative AI tools for brands at its Google Marketing Live event, including new ad creation options, and customized Search […]
5 Things to Avoid in Your Digital Marketing Interview
Job interviews can be a nerve-racking experience, particularly if you going for a new type of job and you aren’t completely confident in your skills. The […]
Google: Launches Blue Checkmarks for Verified Brands in Gmail
While Twitter seems intent on undermining the integrity of the blue checkmark as an indicator of trust, Google’s implementing its own blue checkmark system. Now Gmail […]
Meta: New AR and Shopping Ads
Meta has previewed some of its new AR and Reels ad options, which will help brands tap into the popularity of each format. Meta also is […]
How Share of Voice Tools Can Enhance Your Marketing Strategy
Marketing is a competitive landscape, and sometimes even having the greatest products or services is not enough. Businesses must establish themselves as leaders and be more […]
Case Study: Apple’s Marketing Strategy
Case study: Apple’s Marketing Strategy – EOS Mktg&Communication by Gabriele Lazzari In this case study below contacted by Gabriele Lazzari from EOS Marketing & Communication company, […]
AI-powered chatbot ChatGPT: What Is It and How to Use It?
If you have been paying attention to the news cycle or scrolling through your social media feed, then chances are you have heard about the new […]
Facebook: Leading Audience Insights Tools Every Marketer Should Know
When creating a specific audience when you’re creating your content for Facebook, that doesn’t mean that the same audience that you created will interact with your […]
Instagram Provides the Capability to Show As much as 5 Hyperlinks in Your Bio
Instagram Platform has right now launched one of its most requested characteristic updates. It’s giving customers the power to add up to five links in their […]